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The more you know: Salesforce Person Accounts for associations

Nimble AMS

If not, it’s time to discover how Person Accounts can empower your member-based organization. S ome of America’s leading businesses like New York Life, Bank of America, Voya , Philips, Target, and CVS are leveraging Person Accounts to revolutionize reporting.

America 134
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The Evolution of Experience with Marketing Automation

Higher Logic

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. People still go to the cinema for the experience, so to compete the experience had to change.

Marketing 262
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Association Brain Food: 4.12.24

Reid All About it

Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Staff meetings. 1 CAE credit. Host: Billhighway Speakers: Elizabeth Weaver Engel, M.A., 1 CAE credit.

Revenue 256
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Association Brain Food: 4.19.24

Reid All About it

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. The secret might lie with those who have already been part of your journey—your lapsed members.

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Association Brain Food: 10.6.23

Reid All About it

GrowthZone explains how to improve morale and reduce employee turnover by providing a more enjoyable, rewarding, and humane work experience. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Content marketing. Fri 10/6 at 12:30 p.m. More info/register. CMP credit.

Revenue 256
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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists.

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Association Brain Food Weekly: 7.2.21

Reid All About it

Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Presenters: Jonathan Cooper, Communications Manager at NAES.