Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Higher Logic

OCTOBER 17, 2019

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Publications.

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. More info/register. Host: Propel. Fri 3/19 at 3:45 p.m.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

DECEMBER 8, 2023

Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Best of 2023: Case Studies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. Explore practical tips and strategies to initiate your data hygiene journey. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JULY 24, 2020

Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. More info/register. Host: Web Courseworks. Courseworks Client Success Manager, Matt Harpold. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

FEBRUARY 23, 2024

Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. But there’s a way to ensure that your association spokespersons are conveying your brand: a Chapter Ambassador Program. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

Aaron Wolowiec

DECEMBER 15, 2015

The organizations reported varying levels of success, but after analysis, there are some clear takeaways. The most successful organizations were those that leveraged their networks of millennials via social media and ambassadors – those who can use their partners and passions to recruit support. Engage your millennials.

millennials 100

millennials Social Media Case Study Analysis 100

Reid All About it

FEBRUARY 16, 2018

Hear case studies and ideas on how to use LinkedIn to drive membership and engagement. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. Tue 2/20 at 3:30 p.m. – More info/register.

DC 150

DC Washington Recruiting Recruitment 150

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Case Study. (9).

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register. Presenters: Kristi C. Eric Lanke, President/CEO, National Fluid Power Association.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

MAY 12, 2023

Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. No plan, no progress. Good listens I love listening to smart people having interesting conversations. With podcasts, I’m like a ghost in the room. More info/register. to 2:45 p.m. 1 CAE/CMP credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

JANUARY 2, 2019

The experience of the American Speech-Language-Hearing Association (ASHA) provides a great case study of the use of smart staff engagement processes and decision-making. ASHA experienced success on the employer/recruiter side as well. She recommends doing a competitive analysis every six to 12 months.

How To 76

How To Project Content Recruiting 76

Aaron Wolowiec

APRIL 9, 2012

Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? – Looking Forward 2022 (Impact): First Look at Trends and Analysis. Here’s a briefing by Mario Gabriele on a metaverse called Decentraland. His piece gives you a general flavor for what’s going on out there.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JUNE 2, 2017

Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. A top concern among executives is their inability to recruit and retain talent.

Raleigh 150

Raleigh Chicago DC Washington 150

Beth Kanter

APRIL 8, 2014

From GiveMN Case Study - Click for Case Study. What’s the best way to recruit and train volunteers on a Giving Day? We’ve added a case study on GiveMN’s response , in addition to a Crisis Planning section. This learning approach has two ways to capture knowledge.

Tips 28

Tips Wichita Case Study Kansas 28

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Publications.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). View my complete profile.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). • Monthly and annual conversion (renewal) of first year members. Network with Me.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. Case Study. (9). Potential Analysis. (3).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Potential Analysis. (3).

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. Case Study. (9).

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40