WBT Systems

FEBRUARY 28, 2017

We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.

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Associations Now

DECEMBER 22, 2016

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. Here are four questolutions to consider asking if you’re looking to boost your organization’s nondues revenue in the coming year: How might my association forge a strong affinity relationship?

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Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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Reid All About it

OCTOBER 27, 2017

Here’s an article that will give you the heebie-jeebies before Halloween. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Digital Marketing: Research. For many organizations, digital marketing is a new undertaking.

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Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. I’m seeing a wave of articles about the “bad science” of generationalism. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”.

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WBT Systems

JANUARY 24, 2017

Interestingly, Associations Now , the information resource for association executives from ASAE , has a long-running series of articles called “ Best Benefit Ever “, which highlights what innovative associations are doing from a benefits perspective to attract new members and reward membership renewals.

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Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. I suppose nothing’s truly secure these days. Presenter: John S.

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Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). The same old sponsorship program isn’t going to cut it for long.

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Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. Like members of every age, Millennials and GenZs will give their time and money when they see the tangible value.

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YourMembership

JULY 20, 2012

nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.” ” It’s either powered by youthful arrogance or a brilliant marketing/PR move, if you believe that all publicity is good publicity. What say you? Thanks for reading, Frank.

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Reid All About it

SEPTEMBER 15, 2017

This Fortune article explains five ways businesses are already using blockchain. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. – 3 Ways to Personalize your Marketing Campaigns.

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WBT Systems

SEPTEMBER 5, 2017

When you listen to a podcast every week, it inevitably becomes a real presence in your mind, in the way that reading a writer’s articles does not,” said Slate Plus editorial director Gabriel Roth. Increasing revenue and membership with podcasts. Affiliate marketing is another popular source of passive income for podcast hosts.

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Associations Now

MARCH 3, 2017

We’ve taken a look at associations that are finding success with podcasts, why podcasting could be a natural fit for CEOs , and how podcasts could become revenue generators. For companies like Slate and Midroll, live events have a number of benefits, according to the article.

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Associations Now

FEBRUARY 23, 2017

The American Marketing Association calls this the “social media multiplier effect.” Check out the article to find out more. Does your venue have revenue guarantees? Millennial leadership potential: Looking for the next generation of leaders in your association? What are the internal benefits of this?

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Reid All About it

MARCH 3, 2023

If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. That’s the question the Professionals for Association Revenue asked several association executives and consultants. Subscriptions. Sponsorships. 1 CAE credit. More info/register. More info/register.

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Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Distributed Commerce: The Future of Event Marketing?

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Association Adviser

SEPTEMBER 19, 2013

Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. I like a well-researched, well-written article or book, but as they say, a picture is worth a thousand words. Kelly Donovan is the team leader for online marketing at Naylor, LLC.

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Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

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SCD Group

MAY 23, 2012

I love working with and nurturing Millennials. And, I love presenting and facilitating discussions about Millennials and other generations in the work force. If you want a graphic illustration of a Millennial, please read Disassociation: Associations and the Reality of Irrelevance. Who Are They? Some call them Generation Y.

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Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

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Reid All About it

NOVEMBER 18, 2022

In her article for Naylor’s Association Advisor, she suggests how to assess and pare down your ever-growing list of programs and audiences. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Stacey Telford, Community Manager at The Marketing Society.

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Association Adviser

JUNE 27, 2018

million budget to generating $40 million in revenue as well as managing project teams of more than 50 people. There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. MS: Everywhere!

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Reid All About it

MAY 20, 2022

That’s why I love seeing this article by Ernie Smith at Associations Now about integration platform as a service aka iPaaS. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Must-have technology.

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Reid All About it

MARCH 13, 2020

With it, I can read ASAE and Association Now articles as well as Collaborate discussions on my phone. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Why didn’t I know about this? Host: Gartner.

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Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. It’s so spot on. Tue 3/20 at 2 p.m.

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Higher Logic

APRIL 10, 2018

They say that “organizations able to skillfully manage the entire experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction.”. A recent article in Entrepreneur explores this idea in more detail. That means we’re not making our decisions logically.

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YourMembership

APRIL 14, 2015

online article: “In a world of constant change, the fundamentals are more important than ever. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled. ” As Collins was quoted in a subsequent “Inc.”

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Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take.

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Associations Now

SEPTEMBER 5, 2017

Millennials, now the single largest demographic group, are generally comfortable with these changes and aren’t necessarily eager to continue with business as usual. It might be time for some social media care and feeding, while not forgetting your other tried-and-true marketing channels. Develop More Engaging Programming.

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Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Fortunately, I found it on another website in an article by the recipe’s creator. AMS implementation. Sunday, we had the “best eggplant parmesan.” 1 CAE credit.

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Reid All About it

AUGUST 3, 2018

The weekly list of free educational events and resources for the association community… Despite what you may think, if you’re targeting a 50+ audience, you need a digital plan , says AARP in a Think with Google article. What can you learn from their practices and apply to your marketing tactics? Christopher S. BBC News ).

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Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. Naylor’s Gardner agreed.

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SCD Group

DECEMBER 30, 2012

These articles might help you through boring holiday football games! But content marketing is much more than that. What are some easy ways to incorporate visual content into your marketing efforts? Here are five types of visual content marketing that go beyond simple text! You Must Have A Marketing Plan 4.

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Reid All About it

AUGUST 23, 2019

If you are a mentor or run a mentoring program for your association, take a moment to read this Harvard Business Review article by Rick Woolworth. According to a new poll, 22 percent of millennials say they have “no friends” at all. Maybe associations can help millennials in your industry make friends. Dan Lautman, DelCor ).

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SCD Group

JANUARY 6, 2013

I’ve read (and/or scanned) thousands of pages of blogs, tweets and articles (from HBR, FastCompany, Forbes, WSJ, USA Today). The article is built on a narrative. not only to engage members but also to generate non-dues revenue. but do they? There is some evidence that longer form content is also successful.

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Membersuite

JUNE 21, 2023

With the affordable technology on the market, it’s easy to launch a paid membership community. Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. Maybe they don’t even see associations at all.

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