Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Social fitness. Digital initiatives.

DC 261

DC Washington Member Engagement Innovation 261

Portage Group

APRIL 15, 2016

I found this article from Carol-Anne dating back to 2010 where association professionals were asked to weigh in on what they think a successful association would look like five-to-six years into the future. Associations will increasingly have to give away for free a lot of what they have until now leaned on as their main sources of revenue.

Social Media 100

Social Media New York Revenue Innovation 100

Reid All About it

OCTOBER 4, 2019

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! CAE credit.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Membership Marketing

JANUARY 4, 2023

Inattention to Membership Recruitment The ongoing responsibilities of serving members and urgent activities can block out the essential job of adding new members to the top of the funnel. However, adding more new members by prioritizing staffing and budgets devoted to recruitment will often ignite gains for an association.

System 52

System Marketing Recruiting Recruitment 52

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. More info/register. 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

MemberClicks

APRIL 5, 2022

In this article, you’ll find: 9 Ways Your Chamber Can Support Local Businesses 7 Chamber of Commerce Event Ideas. Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website.

Directory 52

Directory Social Media Video Discount 52

Optimist Consulting

DECEMBER 4, 2012

The Network is essentially an online portal of articles of interest to those working in or with the voluntary sector. Feedback on an article. Read the latest articles on the Network. Read articles from the Guardian’s other Networks. Connect via their social media channels. Take part in an online survey.

Social Media 100

Social Media Revenue Content Communications 100

MemberClicks

OCTOBER 11, 2023

In Illinois, creating a nonprofit organization or association has starting costs of: Articles of Incorporation : $50 via mail or $77.75 For more information, see Article 4. In order to file for Illinois articles of incorporation, you’ll need to: Complete FORM NFP 102.10. How much does it cost to start a nonprofit?

Illinois 52

Illinois How To Chicago Software 52

YourMembership

AUGUST 7, 2014

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. They were great sources of revenue for… the printing company. However, I will agree with one premise of the article – engaged members is the standard all associations should to aspire to.

Member Engagement 150

Member Engagement Nashville Software Recruiting 150

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Unlocking Revenue by Driving Learner Engagement. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

DECEMBER 18, 2020

This is one of the most useful articles I’ve read on the topic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. COVID perspective. Mon 12/21 at 11 a.m. – Wed 12/23 at 11 a.m. –

Video 221

Video Certificate Review LMS 221

YourMembership

APRIL 14, 2015

online article: “In a world of constant change, the fundamentals are more important than ever. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.”

millennials 150

millennials Course Recruiting Recruitment 150

Association Success

OCTOBER 26, 2020

Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come. As COVID-19 and social justice and equity discussions continue to command the spotlight, I fear this discussion of younger and future members is being lost.

millennials 78

millennials Recruiting Recruitment Committee 78

Associations Now

JUNE 9, 2017

Among them: allowing members to attend who would have otherwise been unable to due to travel costs or other factors, boosting nondues revenue, and broadening an association’s global reach. According to an article on BizBash , previous conferences only allowed remote viewers to watch a live stream of the keynotes and breakout sessions.

San Francisco 74

San Francisco Conference Social Media Recruiting 74

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Quinn Brady, vice president, customer success, YourMembership.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Quinn Brady, vice president, customer success, YourMembership.

LMS 150

LMS Software Arlington Cost 150

Association Adviser

FEBRUARY 7, 2018

Three Essential Ways to Promote Your Campaign with Social Media, advice from John Haydon, Chief Heretic and Pyrotechnician, Inbound Zombie, Inc. Just about every association we know of is struggling to recruit younger members. Let your Facebook fans know about your campaign. Bonus tip: use Facebook ads. Putting It All Together.

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

JUNE 17, 2014

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things.

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60

Associations Now

AUGUST 7, 2014

Get a taste of what’s in store with articles and interviews from Adam Grant, Noreena Hertz, and a variety of Learning Lab speakers. In advance of 2014 ASAE Annual Meeting & Exposition , several expert content leaders shared their wisdom in articles and interviews with Associations Now. General Sessions. Express Learning.

Tennessee 40

Tennessee Nashville Social Media Recruiting 40

Association Adviser

FEBRUARY 7, 2018

Three Essential Ways to Promote Your Campaign with Social Media, advice from John Haydon, Chief Heretic and Pyrotechnician, Inbound Zombie, Inc. Just about every association we know of is struggling to recruit younger members. Let your Facebook fans know about your campaign. Bonus tip: use Facebook ads. Putting It All Together.

Social Media 62

Social Media Recruiting Recruitment Software 62

SCD Group

DECEMBER 30, 2012

These articles might help you through boring holiday football games! Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk. I’m guessing only when you’re clicking a link in an email or in social media.).

Discount 40

Discount Social Media Video Price 40

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. What is member retention?

Process 52

Process Strategy Tips Discount 52

Associations Now

APRIL 3, 2015

The weekly article highlights one association’s meeting and includes some stats, interesting and new offerings, and details on how it’s using social media and other tools to engage attendees. Onsite, you may even want to recruit attendees to be part of your conference’s news team and have them submit a post or two.

Conference 40

Conference Recruiting Recruitment Review 40

Reid All About it

NOVEMBER 10, 2017

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. Learn about the critical role engagement and personalization play in learning, along with the relationship this has with membership recruitment and retention, and the generation of non-dues revenue. 1 CAE credit.

DC 150

DC Washington Tools Education 150

CMA Solutions

JUNE 16, 2022

This can be through external backlinks, social media and business directory listings. Take a look at an article I wrote about digital marketing channels. CMA developed a yearlong media relations initiative, which leveraged earned, owned, shared and paid media, to drive marketing qualified leads to Amerlux.com.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Associations Now

JUNE 13, 2013

Last week the online dating service BeautifulPeople.com launched a new recruitment service for employers and job seekers. Feeding those articles, or excerpts from those articles, to the career center adds relevant content and can contribute to increased publication subscriptions,” Smith said. “It

Course 40

Course DC Certificate Washington 40

Reid All About it

FEBRUARY 4, 2022

Join an in-depth conversation about DEI with leading experts on the topic so your association can help BIPOC professionals advance their careers as well as grow your revenue, boost your membership and drive member engagement. CEO Update LIVE: Recruiting. Michael Shonholz, Chief Revenue Officer at ARG, Inc. More info/register.

Content 39

Content Education Recruiting Recruitment 39

Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. ” So, perhaps it’s no shock that “Burnout Busters” was one our most widely read articles during the past year. See Underwood’s article about video in today’s issue.

Technology 60

Technology Video Social Media Georgia 60

Fonteva

FEBRUARY 24, 2021

For example, Fonteva’s member profile platform allows members to input basic information such as job titles and contact information, link their Twitter profiles to connect with other members on social media, and keep track of their subscriptions: 2. Automatic member renewals. Payment processing. Conclusion.

Membership Management 52

Membership Management Software Review Directory 52

AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

JULY 1, 2010

In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. I think you will find the article helpful. And thanks for your editing that turned the piece into a good article.

Marketing 40

Marketing Price Survey Analysis 40