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Association Brain Food: 10.6.23

Reid All About it

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. 1 CAE credit.

Revenue 256
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Prior to the digital revolution, these credentials were called certificates of completion. But because they were printed paper documents, they were typically hidden from the world — tucked away in file drawers or framed on office walls. Badges recognize program and certificate completion, with badge color based on skill level.

LMS 252
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Six key areas your association should identify to improve member engagement scoring

Nimble AMS

Before your association begins adopting new software to meet member needs, you’ll want to start with re-envisioning your member engagement strategy. How to improve member engagement scoring at your association. To reexamine your member engagement strategy , you’ll want to reconsider your overall purpose for scoring.

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What will 2016 bring for associations?

Aaron Wolowiec

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. One of the most valuable resources you have is your association’s e-learning content,” Abila wrote in its whitepaper.

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9 Steps to Make a Case for a New AMS

Membersuite

Document how the existing AMS holds your association back and prevents it from leveraging opportunities. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. This is association management software, not software for one department. Well…you can!

Software 170
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Association Brain Food Weekly: 4.16.21

Reid All About it

They share a bunch of resources to help you get up to speed on what you need to do to become a truly inclusive association. Strategies for getting out of a negative thought spiral and into a more productive state of mind. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable.

Revenue 363
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Why Strategy Doesn’t Make it to The Front Line

Leading Associations

Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda). That is,extending strategy mind share throughout the organization, not just among those at the top of the organizational chart.