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Association Brain Food: 8.25.23

Reid All About it

Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. They pull out a few good ideas from survey comments too. More info/register. More info/register.

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Association Brain Food: 2.23.24

Reid All About it

They share five steps for designing digital experiences that encourage engagement and deliver value to your participants, partners and association. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. Member mobile app.

DC 261
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Association Brain Food: 1.19.24

Reid All About it

I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. . 1 CAE credit. More info/register. Daughtry, M.Ed.,

Revenue 256
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Association Brain Food Weekly: 5.21.21

Reid All About it

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Presenters: Marjorie Anderson, Product Manager at Project Management Institute. Chris Detzel, Community Program Manager at Reltio. Lori Kipnis, Managing Director, Strategy & Advisory, Nonprofit HR.

San Jose 369
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Understanding Generation X: A Guide for Associations

MemberClicks

You hear a lot about Baby Boomers, Millennials, and as of late, Generation Z. Generation X includes all folks born between 1961 and 1980 – and they play a BIG part in your association’s membership. In fact, the independent Millennials often take the credit for being the generation of boundaries, but Gen Xers led the way.

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

In today’s world, associations are growing and evolving at a rapid pace. With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. Targeted Communication. Event Management. Targeted Communication.

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A Little Something About 20-somethings

Virtual

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.