Multiview

JANUARY 11, 2024

As 2024 approaches, it’s time to evaluate how you’re marketing to members and if any updates could help you better engage your audience. Here are eight marketing trends your association needs to implement to achieve success. A new year means fresh opportunities for your association and its members.

Marketing 52

Marketing Email Marketing Communications Leadership 52

Higher Logic

JANUARY 31, 2019

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. We need to unite generations to focus on moving forward together.” –Kim Kim Lear, Keynote Speaker, #HLSF18.

Communications 184

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Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few other good examples can be seen on the site Really Good Emails.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

SBI

FEBRUARY 21, 2024

Volunteer-led associations play a vital role in bringing like-minded individuals together and fostering a sense of community. Email Marketing for Associations Email remains one of the most effective communication methods, but managing can be time-consuming for a volunteer-based organization.

Association Management 59

Association Management Email Marketing Event Planning Communications 59

Reid All About it

JUNE 30, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. . More info/register.

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. If you’re willing to accept a little extra work on the front end, you can save lots of money when it comes to sending email.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Multiview

FEBRUARY 8, 2024

1, 2024, Gmail and Yahoo announced major changes to their email platforms that will require bulk email senders to authenticate their email addresses, make it easy for recipients to unsubscribe from email lists, and stay under certain spam thresholds.

Communications 52

Communications Email Marketing Newsletter Association Management 52

Associations Now

DECEMBER 5, 2014

In one key metric, #GivingTuesday topped Black Friday and Cyber Monday in a big way, according to data from one email marketing firm. When it comes to email marketing, Black Friday has nothing on #GivingTuesday. The small stuff matters in your emails. Also: lessons from an Uber apology. Uber just raised $1.2

Email Marketing 40

Email Marketing Marketing Report Communications 40

Reid All About it

MAY 21, 2021

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog. 5 Secrets of Email Marketing Geniuses. Tue 5/25 at 11 a.m. – CAE credits.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 19, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. More info/register. CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Nimble AMS

MARCH 30, 2023

But d o you know the differences between these software and why they ’re so valuable to your organiz ation? Our blog is here to help with a complete explanation of the difference s between AMS and CRM technology, how the platforms pair together , and the benefits for your association. What is customer relationship management ( CRM ) ?

Software 138

Software Member Experience Technology Certificate 138

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Multiview

MARCH 20, 2024

How many emails are you getting each day? Based on that number, how many emails do you think our members – and prospects -- are receiving? We ask because in today’s climate, where every inbox is flooded with emails, the need to stand out and capture the attention of your niche audience is significant. There’s a secret though.

Email Marketing 52

Email Marketing Member Engagement Communications Leadership 52

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. See the photo we chose for this blog header? For example, let’s say I’m writing a blog post about good email subject lines. Looking for more marketing tips? Subscribe to our blog for more! Case in point.]. I’ll just leave you with this.

Content 153

Content Marketing Social Media Tips 153

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Meaningful Engagement: Communicating with Your Members in Troubled Times. Follow Blog via Email. Emergence ).

Certificate 370

Certificate System Dallas Price 370

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. 1 CAE credit. More info/register.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Subscribe to Blog via Email.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Scaling is so important for small organizations with limited marketing resources.

Content 80

Content Revenue How To Social Media 80

Reid All About it

JULY 16, 2021

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hybrid advocacy.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Wed 1/11 at 1 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Wed 1/11 at 1 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

FEBRUARY 12, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Presenters: Harneet Singh, Director of Marketing, Preseem. Host: Event Manager Blog. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement.

Revenue 370

Revenue North Carolina Industry Technology 370

GrowthZone

APRIL 23, 2020

COMMUNICATIONS. Vonage : Free Vonage Business Communications services for non-profit organizations within the US, UK, and Australia. Vidyard : Free secure video messaging to enhance internal communications for all businesses. Whispli : Free platform to keep an open line of communication with employees. Until July.

Resources 158

Resources Software Video Class 158

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Shoshana Friedman shared a detailed recap on the WalkMe blog and Dayana Nevo wrote about lessons learned on the MarTech Advisor blog. Intriguing. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

MARCH 4, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Host: American Marketing Association. Get out the wine!

Class 195

Class Certificate Content Committee 195

Wild Apricot

FEBRUARY 12, 2007

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Email Marketing 150

Email Marketing Marketing Cost Communications 150

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JULY 9, 2021

At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195