Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Also worth your time What people really remember about your association.

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Presenters: Shashi Bellankonda, chief marketing officer, Surefire. Tue 11/1 at 2 p.m.

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Reid All About it

MAY 21, 2021

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog. 5 Secrets of Email Marketing Geniuses. Tue 5/25 at 11 a.m. – More info/register.

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Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. So if innovation and value are so important, how are associations innovating and providing additional value to members?

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Spark Consulting

JANUARY 2, 2018

That’s the topic of the latest Spark whitepaper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations. Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). Capital Area Food Bank (attracting Millennials). CompTIA (campaigns).

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The Hourglass Blog

NOVEMBER 7, 2011

Secrets of Innovation. At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. A new post, "Secrets of Innovation," has just gone up there. Labels: Innovation. About This Blog. Why Another Blog? Developing Millennial Leaders.

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Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Attracting millennial/young professional supporters.

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The Hourglass Blog

DECEMBER 19, 2011

Innovation Does Not Happen Online. At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. A new post, "Innovation Does Not Happen Online" has just gone up there. Labels: Innovation. About This Blog. Why Another Blog? Innovation.

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The Hourglass Blog

SEPTEMBER 19, 2011

Millennials Are the New Slackers. Heres another one of those fun HBR blog posts where a blogger from one generation pontificates on the failings of a younger generation, and gets taken to task for it in the comments. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials.

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The Hourglass Blog

NOVEMBER 28, 2011

Film Directing Lessons in Innovation and Leadership. At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. A new post, "Film Directing Lessons in Innovation and Leadership" has just gone up there. Labels: Innovation , Leadership. Innovation.

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Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Host: Event Manager Blog. Digital Marketing Trends and Traditions 2019. 1 CMP credit.

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). CAE credit.

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The Hourglass Blog

SEPTEMBER 5, 2011

Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. He has designed some very innovative tools.and created innovative designs for traditional tools. good design is innovative. good design is innovative. So heres a funny story.

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The Hourglass Blog

AUGUST 1, 2011

The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. Labels: Innovation , Jeff De Cagna , WSAE. About This Blog. Why Another Blog? Developing Millennial Leaders.

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The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. About This Blog.

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Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Pew Research ).

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Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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The Hourglass Blog

DECEMBER 26, 2011

Its Not Innovation If It Only Serves You. At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. A new post, "Its Not Innovation If It Only Serves You" has just gone up there. Labels: Innovation. About This Blog. Why Another Blog?

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The Hourglass Blog

DECEMBER 14, 2010

The Clinic of Innovation. Heres another fascinating post about innovation from the HBR blog. It describes the first-of-its-kind "Clinic of Innovation" at Oslo University Hospital--an internal unit within the hospital that is set-up to work like an outpatient health clinic.

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Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Gen Z appreciates innovative tech when choosing a career. Statista estimates there are 68.6

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The Hourglass Blog

NOVEMBER 20, 2010

The Bedrock of Innovation. I was combing through my backlog of HBR blog posts recently and came across this one from shortly after Google pulled the plug on their Google Wave experiment (remember that?). Failure of course is always a possibility with any attempt at innovation. Indeed the bedrock of innovation is failure.

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The Hourglass Blog

OCTOBER 24, 2011

Why Innovation is Hard. Note: At the end of this year I will no longer be posting here at The Hourglass Blog. To keep following me on my new blog, go here. A little over a month ago I attended WSAEs National Summit on Innovation for Associations. This is what makes innovation so hard. Labels: Innovation.

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Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025.

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WBT Systems

JANUARY 24, 2017

Interestingly, Associations Now , the information resource for association executives from ASAE , has a long-running series of articles called “ Best Benefit Ever “, which highlights what innovative associations are doing from a benefits perspective to attract new members and reward membership renewals.

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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The Hourglass Blog

NOVEMBER 14, 2010

Innovation = Creativity x Execution. This is a fantastic post on innovation from Vijay Govindarajan , co-author of the new book, The Other Side of Innovation: Solving the Execution Challenge. Companies tend to focus far more attention on improving the front end of the innovation process, the creativity. Its excellent.

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The Hourglass Blog

MARCH 22, 2011

The Catch-22 of Innovation. Lots of good lessons in this HBR post for association professionals looking to be move innovative. Its the Catch-22 of innovation. Your association wants to deliver new innovative products that meet the needs of your members, so you ask and poll them incessantly about their needs, wants and desires.

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The Hourglass Blog

JANUARY 31, 2011

The Innovation Hub for Associations. Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Its called the Innovation Hub for Associations , and can be accessed here. The core of the site can be found under the "Innovation Model" tab.

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The Hourglass Blog

MAY 21, 2011

The Innovation Problem for Associations. “ Six Design Principles for Business-Model Innovation ” provides association executives with his usual thought-provoking push into territories we should really be spending more of our time in—but often don’t. . Labels: Innovation , Jeff De Cagna , WSAE.

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WBT Systems

OCTOBER 18, 2016

Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. One aspect of digital badges and OpenBadges in particular that associations may have overlooked is their use as a promotional tool to market association education programs to a wider audience.

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The Hourglass Blog

DECEMBER 2, 2010

The World Database of Innovation--CLOSED! I first stumbled across The World Database of Innovation in this HBR blog post from a few months ago. As well as over 200 in-depth case studies, it compiles the ideas of 4,500 or so innovation experts and consultancies. Five thousand two hundred and eight tools for innovation!

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The Hourglass Blog

JANUARY 16, 2011

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services.

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The Hourglass Blog

JUNE 5, 2011

Real-World Innovation for Associations. I accepted an invitation from a national professional society to present the information we have developed on innovation in associations at their Board retreat, and help them determine how it applied to them and what specific steps they should take. Labels: Culture Change , Innovation , WSAE.

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The Hourglass Blog

JANUARY 26, 2011

Innovating 20% of the Time. Chris Trimble is skeptical of Googles 20% time--their stated practice of encouraging individuals to spend 20 percent of their time pursuing innovative projects of their own inspiration. And execution, as Trimble says, is the other side of innovation. Without execution, youre not innovating.

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The Hourglass Blog

JULY 17, 2010

Principles of Innovation. The fourth meeting of the WSAE Innovation Task Force was held on July 16, 2010. For those of you new to this conversation, Im heading up an effort for my state society to define an evidence-based model of innovation for the association community. Im also blogging about it here.

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The Hourglass Blog

NOVEMBER 26, 2010

Next Steps for Association Innovation. This is an exciting time for the WSAE Innovation Task Force. First of all, our white paper on association innovation is nearly finished. Second, we are currently working on a new online community dedicated to innovation for associations. skip to main | skip to sidebar.

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Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Ashley Neal at Sidecar wonders if innovation has slowed down at associations or become business as usual. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email.

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