Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

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MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.

Chicago 200

Chicago Newsletter Mooc Education 200

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FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. Membership recruitment. Arianna Rebolini, BuzzFeed Books ). The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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JANUARY 15, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register.

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 21, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume? Tue 1/25 from 9 a.m. Tue 1/25 at 1 p.m.

Survey 195

Survey Newsletter Price Technology 195

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NOVEMBER 12, 2021

The quick way to price your hybrid and virtual events. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. It’s Not About Price, It’s About Value: Making Membership the Obvious Choice.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Based upon the book Where’s the Office? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Here’s a briefing by Mario Gabriele on a metaverse called Decentraland.

Team 195

Team Technology Certificate Revenue 195

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JULY 23, 2021

Webinar pricing/sponsorships. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: Cathy Fyock, The Business Book Strategist. Guest: Victoria Elliott. 1 CAE credit.

Video 195

Video Technology Content Strategy 195

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MAY 8, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. A new episode is posted every Monday by 1 p.m. 1 CMP credit.

North Carolina 221

North Carolina Montana Conference Revenue 221

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JULY 16, 2021

I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Newsletter suggestion. Quick hits. How to create an editorial calendar that will streamline your content strategy. Neil Patel ).

Revenue 195

Revenue Video Strategy Industry 195

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JULY 14, 2023

CEO’s First 90 Days: Breathing Tips for the Other End of the Fire Hose (Book Discussion) Whether you’re considering applying for your first CEO job or have already signed a contract, preparing for your arrival is one of the most important things you can do. Fri 7/14 at 4 p.m. – More info/register. Host: Fridays@4 Mon 7/17 at 8 a.m.

Education 39

Education Price Tools Technology 39

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DECEMBER 2, 2022

But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Murtaza Hussain, Three Minute Book Club ). Membership Monday: Student/Young Professional Recruitment and Engagement. Virtual event planning template.

Tips 41

Tips Video Content Marketing 41

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MAY 20, 2022

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Join MPI’s Association Professionals Community Council as we discuss all things food and beverage, including new F&B trends, creative ways to deal with price increases, COVID mitigation strategies and more.

Arlington 41

Arlington Project DC Technology 41

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AUGUST 31, 2018

These two guys are discussing Homer’s The Odyssey starting, in the linked episode, with books 1-3. Leveraging Live Events for Membership Recruitment. What better place to recruit new members than during a live association event? Learn about the DES online course and certification. Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. Price – How much, if anything, do you want to charge for the membership? Labels: Marketing Planning , new products , Price , product line extension. Unleash the Power of Market Testing in your Membership Recruitment. price testing. (5).

Price 40

Price Survey Analysis Marketing 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. price testing. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 10, 2012

• Purchase a book or directory (13%). • Acquire or maintain a certification (22%). My firm offers a number of services ranging from survey research, to member recruitment, to member engagement, to renewals, to web design, to internet marketing, to list management. Pricing Your Product, Service, or Membership.

Products 40

Products Survey Social Media Price 40

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NOVEMBER 5, 2021

Education pricing. Dominic Price, Atlassian ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Putting a Price on It: The Changing Nature of Society Publishing. A willingness to change is not enough, that’s where the growth mindset comes in. When is “free” okay?

Survey 195

Survey Revenue Price Team 195

Nimble AMS

JULY 22, 2022

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .

Content 126

Content Marketing How To LMS 126

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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NOVEMBER 6, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. 1 CAE credit. Host: Halmyre.

Learning Management System 285

Learning Management System Education Communications Technology 285

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MARCH 18, 2022

Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Membership Recruitment: How to Reach New Markets. Tue 3/22 from 9 a.m. to 4 p.m. – LMS Demo Day. Tue 3/22 at 3 p.m.

Revenue 39

Revenue Technology Video LMS 39