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Association Brain Food: 1.26.24

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Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit. More info/register. More info/register.

Survey 259
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Association Brain Food: 5.12.23

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I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.

Chicago 200
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Association Brain Food Weekly: 5.21.21

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Hooking members. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Although their conversation is focused on donors, everything he says about emotions, feelings, experiences, memories and identity relate to members, attendees and learners too. Tue 5/25 at 11 a.m. –

San Jose 369
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Association Brain Food Weekly: 4.30.21

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In this facilitated discussion, panelists will share success stories and lessons learned from their strategic planning processes, including how they’ve used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. Host: Marketing General Inc.

Education 354
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Association Brain Food Weekly: 5.14.21

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Check it out before you get too deep into your planning process. Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Amanda Kaiser, member engagement specialist, Kaiser Insights. API basics. If you’re a regular person (i.e., More info/register.

St. Louis 341
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Association Brain Food Weekly: 7.9.21

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Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

With an association directory, your members can easily find and connect with others. Obviously, this is really useful for networking for business, social events, and driving member engagement. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147