Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled.

millennials 150

millennials Course Recruiting Recruitment 150

Higher Logic

AUGUST 17, 2016

These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. With this in mind, there’s a lot to be learned from marketing automation giant HubSpot, which spent upwards of 200 hours crafting a 128-slide deck of its company's “ culture code.” What a millennial wants.

Organization 120

Organization How To millennials eBook 120

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

WBT Systems

SEPTEMBER 5, 2017

Podcasting is the new talk radio, the new advertising, and the new book tour. According to Craig Sorrell, podcaster and ‎marketing manager at Results Direct, associations can get a podcast started with a mixer, a USB mic, and podcasting software for as little as $200. Use your podcasts to blatantly recruit members too.

Content 150

Content Education Products millennials 150

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

FEBRUARY 3, 2011

Hue also believes it will be the key to recruiting and retaining Millennials. Thanks to Adam Haslett’s recent article, The Art of Good Writing , I’ve added yet another book to my wish list — How to Write a Sentence: And How to Read One. Tagged: Art , Content Marketing , Facebook , Web and Social Media , Writing.

Social Media 150

Social Media millennials Content Recruiting 150

Reid All About it

NOVEMBER 11, 2016

This guy must read a book a day. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. That’s it for my recommendations. 1 CAE credit.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing. Newsletter suggestion.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Host: American Marketing Association. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. We have options!

Innovation 40

Innovation Washington Recruiting Recruitment 40

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 71

Social Media Recruiting Recruitment Software 71

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 62

Social Media Recruiting Recruitment Software 62

Leading Learning

JULY 12, 2021

Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Get comfortable with experimenting.

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

JANUARY 18, 2017

Postal Service and the American Association of Political Consultants surveyed millennials and found that they were likely to read, discuss, and use political mail. For instance, a call to renew membership might be coupled with an incentive, like a free e-book, or a future savings at an event or conference. Add Urgency and Action.

millennials 40

millennials Recruiting Recruitment Survey 40

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56

millennials 40

millennials Texas Content Marketing 40

Associations Now

DECEMBER 6, 2013

Twofold track: The smarts invested in your brand-marketing strategy translate when looking to improve the employee experience, writes CMS Wire’s Marissa Peacock. We the team: The millennial mentality might seem worlds away from the baby boomer’s perspective. That tip, and more, in today’s Social Media Roundup: Company Courting.

Social Media 40

Social Media millennials Recruiting Recruitment 40

SCD Group

APRIL 23, 2015

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. They are TopGolf and HeadPinz. More on them in just a bit. Yes, HeadPinz and TopGolf are NOT associations.

Innovation 40

Innovation Florida millennials Atlanta 40

Reid All About it

MAY 20, 2022

Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Your future marketing growth starts with events. International Associations Advisory Council Book/Podcast Club: Netflix’s Emily in Paris.

Arlington 41

Arlington Project DC Technology 41

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. Carol Khoury, NYSSA. Charles Popper, Naylor. Alex DeBarr, Naylor.

New York City 60

New York City New York California Video 60

Reid All About it

NOVEMBER 1, 2019

WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. A beautiful tribute to Poilane, the iconic French bakery, in a post from Seth Godin about sharing ideas, books and bread —having an abundance mindset. Caroline Forsey, HubSpot ). Nisha Chittal, Vox ).

Washington 34

Washington Social Media Content Texas 34

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Meanwhile, some associations are more selective and focus on selective recruiting.

System 40

System Social Media Content Cost 40

Association Subculture

SEPTEMBER 24, 2009

As you know from my last blog post, I recently experienced the Groundhog Day Effect when reading about different topics in association management published in books back in 1985 but which could have been written yesterday. About a thousand similar statements are regularly promulgated to describe Gen Y/Millennials. marketing. (2).

Education 100

Education United States Leadership Association Management 100