Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

millennials 70

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Associations Now

NOVEMBER 9, 2016

Market to professional and personal interests. A festival adds marketing power to conference promotions. Be a magnet for millennials. Design a conference experience that appeals to millennials, the largest population in the U.S. Save on travel costs by hiring festival talent to speak or perform at your event.

Conference 88

Conference millennials Austin Examples 88

Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Rallying Cry.

Social Media 73

Social Media millennials Email Marketing Recruiting 73

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. 1 CAE credit. More info/register. 1 CMP credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Associations Now

SEPTEMBER 15, 2017

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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Higher Logic

NOVEMBER 13, 2018

Jackie Huba wrote the book, Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics , about the application of Lady Gaga’s approach to creating loyal fans and how we can create customer loyalty via these lessons. Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes?

millennials 241

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Jamie Notter

DECEMBER 5, 2018

Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ).

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” More info/register.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

SCD Group

SEPTEMBER 16, 2014

5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Outside Opinion: Millennials Frustrate HR Execs By Sean Bisceglia via Chicago Tribune This just in: New study on millennials. Text and you''ll miss it.

millennials 40

millennials Chicago Social Media America 40

.orgSource

APRIL 22, 2024

I interviewed Hugh for, “Association 4.0 : An Entrepreneurial Approach to Risk, Courage, and Transformation,” a book I wrote with my business partner Kevin Ordonez. We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success.

Technology 88

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

Report 49

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Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Associations Now

MAY 20, 2015

We’ve talked enough about millennials on Associations Now to fill a book or 10. But every generation gets older, and eventually the next one will get an identity of its own—one marketers will be drawn to like a moth to a flame. Marketers say there’s a lot of room to try new things with this age bracket.

millennials 40

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KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book.

Organization 100

Organization millennials Social Media Technology 100

Associations Now

JUNE 13, 2017

A new report reveals that millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler. The post Study Points to Growing Bleisure Traveler Market appeared first on Associations Now.

Las Vegas 56

Las Vegas Marketing millennials United States 56

Association Success

AUGUST 1, 2017

I am almost exclusively a non-fiction reader, and my favorite books are the ones that reshape my way of thinking. In the book, Sarah explains that there is a strong need to engage the younger generations of talent, as we are living in a time that is, quite frankly, absolutely unprecedented. Millennials are indeed job hopping.

millennials 74

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Associations Now

NOVEMBER 18, 2014

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven. million budget for marketing efforts in the state.

Texas 40

Texas millennials Austin Industry 40

Achieve

NOVEMBER 17, 2014

While we talked through our plan one last time, a team member mentioned an article about how Millennials are using technology and social media to change the way nonprofits do fundraising. I thought to myself, “My three kids are Millennials, and I’m constantly having to give them money. THE MILLENNIAL MINDSET. Millennial mindset.

millennials 40

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SCD Group

AUGUST 12, 2013

Is it Content Marketing or Clever Advertising? By Joe Pulizzi via Content Marketing Institute CMI’s Chief Strategist Robert Rose calls these so-called examples “clever advertising.” In short, many still view content marketing as the Old Spice-style viral campaigns that are fueled by traditional media. Who’s right?

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Higher Logic

DECEMBER 30, 2015

This may seem basic, but Deloitte recently published a study showing that millennials and non-millennials think about diversity differently. millennials look at diversity more broadly, to include identities, unique experiences and ideas. During the taste test, she suddenly suggested that hotsauce would really help one sandwich.

millennials 120

millennials New York Products Industry 120

Achurch

MARCH 3, 2021

95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. Create watercooler sub-channels, for example, book lovers or wellness. See if people are interested in joining a book club. Young professionals are having a harder time than most. Virtual Meetups. Arrange lunch and learns.

Team 144

Team Video millennials Tools 144

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Millennials don’t just want learning opportunities, they expect them. Dedicate library space in the office where employees can read, find books, and gather for book club discussions. At Patreon, employees receive a reading stipend to spend on one or two books per quarter.

How To 155

How To LMS Learning Management System Course 155

Reid All About it

MAY 31, 2019

Millennials are the largest generation in the workplace but not in most associations’ membership. We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Smitten Kitchen ).

DC 170

DC Washington Education millennials 170

Higher Logic

AUGUST 17, 2016

With this in mind, there’s a lot to be learned from marketing automation giant HubSpot, which spent upwards of 200 hours crafting a 128-slide deck of its company's “ culture code.” Ex-employee Dan Lyons recently laid into the company culture in his book, Disrupted. What a millennial wants.

Organization 120

Organization How To millennials eBook 120

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

Education 155

Education Mooc Course Revenue 155

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Create watercooler sub-channels, for example, focused on book lovers or wellness. Gauge interest in joining a book club. Young professionals are having a harder time than most. Virtual Meetups.

Strategy 83

Strategy Team Video Tools 83

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward.

Member Experience 130

Member Experience Tips How To Software 130

Associations Now

MAY 22, 2017

So many associations have been trying to figure how to keep their industries relevant as millennials and Generation Z replace baby boomers. What’s true for everyone—especially with millennials—is that people want to engage with the story. The focus has been on effectively sharing a message.

Strategy 87

Strategy Connecticut millennials Industry 87

Jamie Notter

JUNE 6, 2014

I know I’m a bit of a geek about it, but I like talking about the actual theory that explains generational differences and some of the nuances around how we apply the knowledge of generational differences to issues like conflict, marketing, and organizational structure inside our organizations. That’s more than two decades ago.

eBook 70

eBook millennials Leadership Education 70

SCD Group

JUNE 17, 2013

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. Keep your eyes on the prize at all times Marketers Shouldn''t Dominate Charities: Brands Needn''t Convey Their Social Values in Every Ad. That''s what all the buzz has been about, right?

Marketing 40

Marketing millennials Content America 40

Associations Now

FEBRUARY 10, 2020

“Think about how popular livestreaming is among millennials and Generation Zers. The giveaway could be something like a free event registration or a book signed by the presenter, Walker says. Alcohol-free events are becoming more popular , says Kaylee Hultgren in Event Marketer. A sobering trend.

Social Media 85

Social Media millennials Products Content 85

WBT Systems

SEPTEMBER 5, 2017

Podcasting is the new talk radio, the new advertising, and the new book tour. According to Craig Sorrell, podcaster and ‎marketing manager at Results Direct, associations can get a podcast started with a mixer, a USB mic, and podcasting software for as little as $200. Publicists are telling their clients, “Get a podcast.”

Content 150

Content Education Products millennials 150

Reid All About it

AUGUST 11, 2017

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. Here’s what you need to know about Voice AI , “the next frontier of brand marketing.” And that means association marketing too. Host: American Marketing Association.

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