Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Millennial Characteristics. Unlike previous generations, millennials do not care as much about status. Rather, millennials care more about recognition.

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millennials Tips Social Media Strategy 169

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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DC Washington Member Engagement Innovation 261

Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. Whatever you think of Millennials, they’ve arrived during a tectonic shift in management.

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millennials Case Study New York Technology 70

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

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San Jose Email Marketing Tools millennials 369

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

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St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” More info/register.

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millennials eBook Washington Innovation 150

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S.

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San Jose millennials Revenue Content 188

Associations Now

MAY 22, 2017

So many associations have been trying to figure how to keep their industries relevant as millennials and Generation Z replace baby boomers. What’s true for everyone—especially with millennials—is that people want to engage with the story. The focus has been on effectively sharing a message.

Strategy 80

Strategy Connecticut millennials Industry 80

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S.

San Jose 150

San Jose millennials Revenue Content 150

.orgSource

APRIL 22, 2024

I interviewed Hugh for, “Association 4.0 : An Entrepreneurial Approach to Risk, Courage, and Transformation,” a book I wrote with my business partner Kevin Ordonez. We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success.

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Technology Innovation Team Products 88

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. No matter what your strategy is, personalization is key. But first… Why Does Member Experience Matter? Making your brand stand out.

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Member Experience Tips How To Software 130

Associations Now

NOVEMBER 18, 2014

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven. Old strategies such as the iconic “ Beef.

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Texas millennials Austin Industry 40

Achieve

NOVEMBER 17, 2014

While we talked through our plan one last time, a team member mentioned an article about how Millennials are using technology and social media to change the way nonprofits do fundraising. I thought to myself, “My three kids are Millennials, and I’m constantly having to give them money. THE MILLENNIAL MINDSET. Millennial mindset.

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millennials Social Media Newsletter Tools 40

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Usability testing. Quick hits.

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Revenue Video Strategy Industry 195

Reid All About it

MAY 31, 2019

Millennials are the largest generation in the workplace but not in most associations’ membership. We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Smitten Kitchen ).

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DC Washington Education millennials 170

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

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Education Mooc Course Revenue 155

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Millennials don’t just want learning opportunities, they expect them. Embed learning into strategy. Dedicate library space in the office where employees can read, find books, and gather for book club discussions. 58 percent more prepared to meet future demand.

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How To LMS Learning Management System Course 155

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. A new AR app puts women back in the history books. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium.

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Arlington DC Washington LMS 170

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. Marketing Land ). Blue Avocado ). 1 CAE credit.

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DC Video Washington Strategy 170

WBT Systems

SEPTEMBER 5, 2017

Podcasting is the new talk radio, the new advertising, and the new book tour. By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Habit-forming. How do I do this?

Content 150

Content Education Products millennials 150

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Virtual conferences survey. Quick hits. CMP credit.

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Tampa Revenue Education Content 200

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. Presenter: Lee Caraher, author, Millennials & Management: The Essential Guide to Making It Work at Work and The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees. The 3 Keys to Successful Content Marketing.

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DC Washington eBook Case Study 150

SCD Group

JUNE 17, 2013

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. Look at your content strategy holistically, and avoid silos 4. Even so, 75% of marketers use cause marketing and 97% think it''s good strategy. “My But it doesn''t.

Marketing 40

Marketing millennials Content America 40

Associations Now

FEBRUARY 10, 2020

“Think about how popular livestreaming is among millennials and Generation Zers. The giveaway could be something like a free event registration or a book signed by the presenter, Walker says. The giveaway could be something like a free event registration or a book signed by the presenter, Walker says. A sobering trend.

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Social Media millennials Products Content 77

Reid All About it

AUGUST 11, 2017

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. Here’s what you need to know about Voice AI , “the next frontier of brand marketing.” And that means association marketing too. Host: American Marketing Association.

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Raleigh DC Washington Case Study 150

YourMembership

FEBRUARY 8, 2013

3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. Do Millennials care about “length of service” recognition? A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations.

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San Diego Los Angeles Sacramento millennials 150

.orgCommunity

MAY 15, 2019

Everyone strives to better understand the members and market. Encourage them to build time into their schedule each week to sit, read, and think, or go for a walk, listen to a podcast or audio book, and think. #2: Meet regularly with staff who work on strategy and innovation at similar associations. They read widely.

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Innovation millennials Project System 68

Reid All About it

NOVEMBER 11, 2016

This guy must read a book a day. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. That’s it for my recommendations. Host: ON24.

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Handbook Washington eBook DC 237

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Event gamification.

Revenue 39

Revenue Tools Education Member Experience 39

Associations Now

SEPTEMBER 15, 2016

Plus: “millennial talk” is really about highlighting everyone. It’s the same amount of recognition which makes a good book great,” she said. Everything is about the millennials. Kenny’s blog, writer Christina Green shares three quick and simple strategies for your association’s newsletter.

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Los Angeles millennials Newsletter Video 40

Beth Kanter

AUGUST 7, 2014

They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. The e-book is written by Jamie McDonald , the Chief Giving Officer of Network for Good and the Founder of GiveCorps. The guide offers up 11 strategies for your GivingDay Campaign.

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Tips millennials Examples Team 28

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection. About the Authors.

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Case Study Technology millennials Strategy 52

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

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Technology millennials Revenue System 40

Associations Now

DECEMBER 13, 2018

email #marketing [link]. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Managing millennials? The more you donate, the more money goes toward those who have lost homes, jobs, and belongings in the California wildfires.

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Los Angeles How To California Email Marketing 44

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. The Business Impact of Marketing Automation on Event Registrations.

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DC Washington LMS Social Media 79

.orgCommunity

DECEMBER 23, 2019

By 2025, 75 percent of the total workforce will be Millennials. In writing our book, Association 4.0 –Positioning for Success in an Era of Disruption , my business partner, Kevin Ordonez and I interviewed 23 CEOs. Strategy makes that vision authentic. Their resumes will list skills we barely register today.

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Industry Leadership Innovation millennials 52

Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Marketing Social Media millennials Video 28