Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Tue 12/6 at 1 p.m. –

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155

Education Mooc Course Revenue 155

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. 90% of millennial donors are motivated to give based on the mission rather than the organization. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200

Tampa Revenue Education Content 200

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled.

millennials 150

millennials Course Recruiting Recruitment 150

WBT Systems

SEPTEMBER 5, 2017

Podcasting is the new talk radio, the new advertising, and the new book tour. According to Craig Sorrell, podcaster and ‎marketing manager at Results Direct, associations can get a podcast started with a mixer, a USB mic, and podcasting software for as little as $200. Increasing revenue and membership with podcasts.

Content 150

Content Education Products millennials 150

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). The same old sponsorship program isn’t going to cut it for long.

DC 170

DC Video Washington Strategy 170

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. As for #3, it works too, but please don’t ask me to write your book, ha ha.

Revenue 39

Revenue Tools Education Member Experience 39

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. Magazines and books can be found in libraries, coffee tables, desks and office lobbies. Print can still be a major revenue generator for associations. “Wait…print isn’t dead? There is more flexibility in the content we can produce with print versus digital content.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. A new AR app puts women back in the history books. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

NOVEMBER 11, 2016

This guy must read a book a day. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. That’s it for my recommendations. Host: ON24.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. How a Microlearning Program for Your Members can Boost Non-dues Revenue and Member Engagement.

DC 79

DC Washington LMS Social Media 79

Leading Learning

JULY 12, 2021

For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting.

Case Study 52

Case Study Technology millennials Strategy 52

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take.

Texas 60

Texas Video millennials Revenue 60

Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. 8 Ways to Get Gen Z and Millennials to Give. More info/register.

DC 34

DC Washington Revenue Review 34

Reid All About it

MARCH 13, 2020

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

DC 44

DC Washington Revenue Communications 44

Association Adviser

SEPTEMBER 19, 2013

Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. I like a well-researched, well-written article or book, but as they say, a picture is worth a thousand words. Kelly Donovan is the team leader for online marketing at Naylor, LLC.

Communications 60

Communications Atlanta Discount Social Media 60

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

MAY 20, 2022

Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Your future marketing growth starts with events. International Associations Advisory Council Book/Podcast Club: Netflix’s Emily in Paris.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

AUGUST 3, 2018

On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources. What can you learn from their practices and apply to your marketing tactics? Presenter: Marketing General Incorporated. Christopher S. BBC News ).

Newsletter 34

Newsletter Washington DC Tools 34

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Relevance is what drives both dues and non-dues revenue.” Hank Berkowitz, Editor-in-Chief.

New York City 60

New York City New York California Video 60

Reid All About it

NOVEMBER 1, 2019

WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. A beautiful tribute to Poilane, the iconic French bakery, in a post from Seth Godin about sharing ideas, books and bread —having an abundance mindset. Caroline Forsey, HubSpot ). Nisha Chittal, Vox ).

Washington 34

Washington Social Media Content Texas 34

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. not only to engage members but also to generate non-dues revenue. but do they?

System 40

System Social Media Content Cost 40