INBOUND Conference: A Sample Agenda for Customer Marketers


HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. 11:45am - Brand: The Last Remaining Currency in Marketing.

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Why These Four “P’s” Add Up to Successful Event Marketing

Association Management

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. The market does a really good job of separating out good events from bad ones. Disastrous events. We’ve all had them.

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Thursday Buzz: Ice Bucket Challenge Will Return #EveryAugustUntilACure

Associations Now

Plus: How to correctly price that membership deal. Quinn joined partner Pete Frates launching this year’s campaign in Boston last week. ” Pricing As Science. Pricing is a science of data and research. Marketing emails just got better.

Success Breeds Pressure for Event Planners, Study Finds

Associations Now

Continuing industry consolidation means fewer options for buyers, and that will push prices up.”. Other top cities were New York, Orlando, and Boston.

Report: What Lies Ahead for Meetings in 2017

Associations Now

By being flexible with timing and destinations, planners can take full advantage of the current market to optimize their meetings and events and produce better results.”. Promoters boast up to 40 percent savings, while critics suggest foot-for-foot equal pricing,” the report states.

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Compare Association Management Software Platforms


Pricing available on the GrowthZone website and product demos available upon request. Pricing available upon request. Headquartered in Austin, TX with other locations in Chicago, IL, Maitland, FL, McLean, VA, Atlanta, GA, Boston, MA. Pricing available upon request.

Study: Why Business Travel Costs Vary Significantly by City

Associations Now

What’s more, Runzheimer expects each of these costs to grow in 2020: airfare by up to 1 percent, ground transportation by 2 percent, and hotel prices by 2 to 3 percent. Boston has above-average costs for car rental, meals, and hotels.“.