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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

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Key Tips for Ensuring Your Association’s Digital Marketing Efforts Are Compliant

Arc 3 Communications

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Association Brain Food Weekly: 11.29.19

Reid All About it

When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

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Association Brain Food Weekly: 1.10.20

Reid All About it

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243
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Association Brain Food Weekly: 3.8.19

Reid All About it

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent.

LMS 170
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From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent.

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Association Brain Food Weekly: 3.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Understand the best ways to leverage your social media profiles and other free promotional channels. Host: Fridays@4.