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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. In case you missed it, they described Open Space and its advantages, and shared a few association examples in part one. Content marketing. associations) plan to focus their efforts in 2024.

Revenue 256

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

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Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Administering your LMS and providing call center management. An eLearning consultant can convert your event into digital means using your LMS or virtual event platform.

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LMS Course Price Team 172

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

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MARCH 12, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

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Higher Logic

NOVEMBER 12, 2019

Learning Management System (LMS) / eLearning. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Volunteering Programs. Group Management.

Tools 205

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. To keep them at bay, find a new blue ocean.”

Revenue 256

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OCTOBER 1, 2021

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? ” Contrarian marketing common sense. Key Insights From The 13th Annual Membership Marketing Benchmark Report.

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Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. You’ll notice that right away below the fold. Innovation Trigger.

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. The next edition will go live on Friday, August 4. Member education. Governance.

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Location: Chicago IL.

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SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Mighty Citizen Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen Thu 3/30 at 2 p.m. –

Revenue 227

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. 1 CAE credit. More info/register. More info/register.

Strategy 272

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SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. WBT Systems shares seven ways OSMA and its members and customers benefited from a new LMS. Host: American Marketing Association. Membership tiers. Continuing medical education (CME). Future-ready association.

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. AMS + LMS + CMS = True Love Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Learn more.

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JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

San Diego 370

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SEPTEMBER 6, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. Turn Member Engagement and AMS Data into Effective Marketing. 1 CMP credit.

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AUGUST 24, 2018

He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. 1 CAE credit.

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Chicago Innovation Washington Charlotte 37

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APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). The asparagus in the farmers market is usually triple the price of asparagus on sale in the supermarket, but it tastes so much better, so I always treat myself to a few bunches during the season. New York Times ).

North Carolina 44

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JUNE 17, 2022

The future looked bleak for the American Philatelic Society (APS), but in this instructive case study by Carolyn Shomali at the Professionals for Association Revenue, you can find out how APS erased debt, found new revenue streams, and rejuvenated membership. Membership marketing. Tony Rossell from Marketing General Inc.

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NOVEMBER 15, 2019

The weekly list of free educational events and resources for the association community… WBT Systems lists the integration issues you should consider before selecting a new LMS. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Listen to client case studies.

Washington 34

Washington DC Revenue Content 34

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Innovation and membership growth. Check out Cecilia’s Nonprofit Executive Spotlight series too. 1 CAE credit.

Learning Management System 285

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MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

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OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

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SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions. 1 CAE credit.

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DC Washington Revenue Review 34

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. The Virtual Stage: Association Marketing Tips Embrace the future of association marketing and uncover the path to digital success.

Revenue 272

Revenue Innovation Education Tools 272

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SEPTEMBER 24, 2021

WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. LMS Demo Day.

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MAY 1, 2020

WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Christina (Tina) Marmor, Director, Marketing Events, Fonteva.

North Carolina 273

North Carolina Revenue Strategy Education 273

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SEPTEMBER 9, 2022

LMS-AMS integration. Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity.

Education 41

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APRIL 8, 2022

Check out their ideas for program planning, partnerships, marketing, learning formats and pathways, credentials, and packages. Guest: Melanie Starkey, 2021 AWTC Technology Leadership Award Recipient and Senior Vice President for Digital Marketing at the Urban Land Institute. Presenters: Priya Gupta, Field Marketing Manager, Hopin.

Technology 39

Technology Certificate Tips Guidelines 39

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FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Hear about reliability, validity, psychometric scaling, item analysis, psychometric modeling, and the impact of certification on job performance. 1 CAE credit.

Certificate 39

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NOVEMBER 11, 2022

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz. Host: American Marketing Association. Employee screening. More info/register. Host: techsytalk.

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LMS Education Technology Strategy 39