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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

In general, we’re seeing an increase in discussions and library items, with new discussion threads and replies increasing every quarter. Before, it was challenging to drive and track webinar registrations from the community. Using the Higher Logic platform for the TechZen Community gives users and customers a.

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Association Brain Food: 12.8.23

Reid All About it

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272
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Membership 101: The Welcome Series

Spark Consulting

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What does your “welcome to Association XYZ” communication look like?

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SaaS Customer Onboarding: A 3-Step Guide for Streamlined Success

Higher Logic

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Once you know the customer’s journey, you can then clearly communicate that to the customer. Check out how Zenoss is doing this in a recent case study, below.

Software 159
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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

Great Communication Focuses On Experience Lessons In Engagement Are Everywhere Can You Really Measure Soft Fluffy Engagement? A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

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Building community with a click

Aaron Wolowiec

“It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An Interactive case studies in the form of Q & As.