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Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?

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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

Typically people expect to take advantage of predictive tools to look at big activities – renewal, recruitment, or annual conference attendance – but increasingly it’s becoming easier to infer smaller steps, and more micro-engagements within the larger data model.

Content 169
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Association Brain Food: 10.4.24

Reid All About it

This member-centric approach will allow your association to move from being a “nice to have” to becoming a vital partner in your members’ success, leading to increased recruitment and improved retention in the process. Hear success stories and case studies from an association that effectively retained student members.

NJ 254
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Association Brain Food Weekly: 9.25.20

Reid All About it

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. Virtual conference experience.

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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Virtual volunteer fatigue.

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Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Indy has welcomed over 50,000 attendees across 21 events and 65 days, with no known COVID cases. More info/register.

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Association Brain Food Weekly: 2.26.21

Reid All About it

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Quick hits. More info/register.