SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]
Higher Logic
AUGUST 9, 2018
As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories. They targeted lapsed members by member type, using member personas developed around their profession. 2 additional renewals came from other member types. Looking to the future.
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