Higher Logic

JANUARY 23, 2019

Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. It enables you to send a series of emails based on actions that recipients take. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Communications Case Study Tools 136

Freestone

APRIL 11, 2024

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. Repackage content for each platform Similar to our newsletter example above; think about converting your previously recorded learner content and share it on LinkedIn.

Content 77

Content Revenue How To Social Media 77

Higher Logic

DECEMBER 19, 2019

If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]. This comes from the idea that we’re collecting a lot of data (e.g.

Tips 156

Tips Tools System Technology 156

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). For example, maybe now it’s not so strong in event registration details.

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

JUNE 2, 2017

Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 2017 Key Performance Benchmarks: Email vs. Automation. Share an example of your organization’s most successful (unique) corporate partnership. 1 CAE credit. More info/register.

Raleigh 150

Raleigh Chicago DC Washington 150

Freestone

APRIL 11, 2024

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. Repackage content for each platform Similar to our newsletter example above; think about converting your previously recorded learner content and share it on LinkedIn.

Content 52

Content Revenue How To Social Media 52

Disciple Media

FEBRUARY 6, 2024

For example, an ascension model works well for businesses offering progressive levels of learning or services, while a flat-rate model might be better for content-centric sites. Market your membership site Marketing plan: Craft a detailed marketing plan that covers pre-launch buzz, launch promotions, and ongoing marketing efforts.

How To 36

How To Price Analysis Content 36

Reid All About it

JULY 16, 2021

Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. – Community Case Studies. More info/register. Host: Socio.

Revenue 195

Revenue Video Strategy Industry 195

AssociationChat

JULY 14, 2020

Whether it be through case studies or podcasting, demonstrating your knowledge can show potential clients that you are capable of creating experiences that fit their needs. For example, if you have great ideas on Event Gamification, you can craft content with the keyword “Event Gamification” as the header.

Content 52

Content Strategy Social Media Case Study 52

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Hear actionable tactics and strategies for managing the workforce of today featuring a real-world case study.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JULY 7, 2023

For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others. That’s why marketing often falls prey to the classic spray and pray model. Art of Mentoring explains why mentoring is so critical for the healthcare workforce.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. It’s a crazy time of year for a conference but somehow that makes it even more special. We’re committed to our community. More info/register.

Tools 177

Tools Social Media Case Study Marketing 177

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. It’s a crazy time of year for a conference but somehow that makes it even more special. We’re committed to our community. More info/register.

Tools 150

Tools Social Media Case Study New York 150

Reid All About it

OCTOBER 12, 2018

Listen to advice, perspectives, and case studies on how other organizations are finding success. Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

MARCH 31, 2017

For example, think about the “25 year old married with kids and working” compared to the “25 year old living at home with parents, periodically going to school and yet to pay their own bills.” Hear about this growing trend and examples of successful (and failed) animations. Emma’s Top Email Design Tips. More info/register.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

APRIL 23, 2021

Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates.

Revenue 370

Revenue Strategy Content Education 370

Disciple Media

MARCH 9, 2018

Harness the power of email marketing. Harness the power of email marketing. When you’re starting out, email marketing can seem like a daunting thing to take on. The beauty of email marketing is that it keeps you in the forefront of your fans’ minds. Find your first fans on social media.

How To 58

How To Social Media Email Marketing Video 58

Reid All About it

MAY 27, 2022

Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. GrowthZone describes the benefits of marketing automation and how it differs from email marketing. Hear about practical examples so you can feel confident as you begin to form your digital ecosystem.

Technology 41

Technology Case Study Education System 41

Associations Now

OCTOBER 29, 2013

It’s a case study in the value of a good backup plan. Know what you might need: Months before the wedding, we rented out a local hall just in case we needed it, and my new mother-in-law acquired a banquet license for the event, which allowed us to serve alcohol to our guests.

Case Study 40

Case Study System DC Email Marketing 40

Reid All About it

JULY 14, 2023

Too many people, perhaps following the poor example of politicians and media, have forgotten how to do this respectfully. How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your email marketing efforts. Change readiness. 1 CAE credit. 1 CAE credit.

Education 39

Education Price Tools Technology 39

Disciple Media

AUGUST 21, 2023

Real-world connection: Include case studies, examples, live demos. Email marketing Lead magnets: Offer something valuable (e.g., a free guide) to collect email addresses. Email sequences: Design email sequences that nurture leads towards purchasing your course. Make it real and relatable.

Course 36

Course How To Price Social Media 36

Reid All About it

SEPTEMBER 9, 2022

Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. Tue 9/13 at 1 p.m.

Education 41

Education Project LMS Technology 41

Beth Kanter

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Click to see larger version.

How To 28

How To Sample Social Media Case Study 28

Reid All About it

NOVEMBER 8, 2019

Take away best practices on making your fundraising more social and successful examples of using social media in fundraising. Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. More info/register.

Social Media 39

Social Media Revenue Washington DC 39