Higher Logic

JANUARY 23, 2019

Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136

Marketing Communications Case Study Tools 136

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Disciple Media

FEBRUARY 6, 2024

The essence of a membership site lies in delivering specialized content and personalized experiences that are not available to non-members, making them a powerful tool for creators, coaches and businesses looking to build a sustainable revenue model. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. Publishing case studies that demonstrate your organization’s expertise.

Content 78

Content How To Newsletter Social Media 78

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). 1 CMP credit.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Learn how to raise awareness and increase engagement by using blogging tools. Engage Members Using Remote Meeting Tools.

Tools 175

Tools Social Media Case Study Marketing 175

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Learn how to raise awareness and increase engagement by using blogging tools. Engage Members Using Remote Meeting Tools.

Tools 150

Tools Social Media Case Study New York 150

Reid All About it

OCTOBER 12, 2018

Listen to advice, perspectives, and case studies on how other organizations are finding success. Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. But when should you outsource, do it yourself, or mix the two? Host: TechSoup.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Wed 7/26 at 2 p.m. More info/register.

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Las Vegas DC Mooc Nevada 231

MemberClicks

FEBRUARY 2, 2024

When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Jeanie Clapp, Content Strategy & Development Manager, Naylor Association Solutions. Successful Negotiations in a Seller’s Market.

Case Study 45

Case Study Email Marketing DC Washington 45

MemberClicks

JULY 31, 2023

When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

Disciple Media

MARCH 9, 2018

Harness the power of email marketing. Harness the power of email marketing. When you’re starting out, email marketing can seem like a daunting thing to take on. The beauty of email marketing is that it keeps you in the forefront of your fans’ minds. Find your first fans on social media.

How To 58

How To Social Media Email Marketing Video 58

Reid All About it

JULY 14, 2023

. – Marketing Artificial Intelligence in Action Learn about low-lift, low-cost AI tools you can begin experimenting with right away at your organization, which are specific to the marketing, membership, and communications functions. Host: American Marketing Association Speaker: Erica Salm Rench, Chief Operating Officer, rasa.io

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 27, 2022

Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. AMS requirements. Trust me, that’s a lesson you’ll never forget.

Technology 41

Technology Case Study Education System 41

Disciple Media

AUGUST 21, 2023

Tools like SurveyMonkey, Typeform or Google Forms can be helpful. Integrate with forums, live chats, collaboration tools. Real-world connection: Include case studies, examples, live demos. Membership-building features: Look for community engagement tools. Diverse formats: Plan videos, quizzes, assignments.

Course 36

Course How To Price Social Media 36

Reid All About it

NOVEMBER 8, 2019

Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Arj Devadas, VP of Sales & Marketing, ACGI Software. 8 Common Myths of Event Design, and the Tools You Need to Get It Right.

Social Media 39

Social Media Revenue Washington DC 39

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” Use virtual tools to manage campaign internally (Yammer, Google Docs, Listening Dashboards, Private Facebook Groups, etc).

How To 28

How To Sample Social Media Case Study 28

Membership Marketing

MARCH 8, 2012

He writes, “Most of us know or have heard of associations that use tools like Facebook or Twitter to promote conferences or other products and services, thereby increasing their sales. But reports of associations creating net income directly from these tools have largely proven illusory. Email This BlogThis! Case Study. (9).

Social Media 40

Social Media Marketing Price Survey 40

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.

Tips 156

Tips Tools System Technology 156

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. The weekly list of free educational events and resources for the association community…. Member communications. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Host: 4Good.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Host: 4Good.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

OCTOBER 25, 2018

When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). An AMS (and really any tool) isn't meant to do everything well.

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Find out about their six-month long effort to meet their big goal in this case study style webinar. 1 CAE credit. More info/register.

Content 150

Content Chicago Marketing DC 150

Reid All About it

SEPTEMBER 9, 2022

. – Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. 1 CAE credit.

Education 41

Education Project LMS Technology 41

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Bonus: Relatable GIFs ??.

Marketing 149

Marketing Video Resources Content 149

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse.

Content 78

Content Revenue How To Social Media 78

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse.

Content 52

Content Revenue How To Social Media 52

Reid All About it

MARCH 31, 2017

Presenter: David Epstein, content marketing manager, Bizzabo. Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Facilitator: David Joyner, Joyner Media & Strategies, Inc. Presenter: Michele Levy, brand strategy consultant.

Raleigh 150

Raleigh DC Washington Charlotte 150