Association Adviser

NOVEMBER 6, 2017

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. It’s hard for staff and for those who do know us to let go of the old ways — such as referring to us by an acronym.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Reid All About it

OCTOBER 20, 2017

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I like the distinction between learning goals and performance goals and the references to Dan Pink’s fascinating book, Drive. Tue 10/24 at 8:30 a.m. 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. The answer will be different for every organization, and is based upon the goals that you and your leadership team set. What are you measuring?

Content 100

Content Video Conference Social Media 100

SCD Group

JULY 4, 2012

Five Ways to Market to Gen-Y By Tim Hare via MarketingProfs.com Gen-Y has shown a tendency to support heritage brands and engage with companies via social media. CASE STUDY] By Maddie Grant via SocialFish Five questions answered about establishing a robust blog presence for a joint annual conference of four medical societies.

Case Study 40

Case Study Video Social Media Content 40

The Hourglass Blog

JUNE 11, 2010

Heres another post from Harvard Business Reviews series on Imagining the Future of Leadership that caught my attention. Its an interesting case study, and seems to typify the culture of truth Jamie Notter recently wrote about in Associations Now. Labels: GenX Perspectives , Leadership. Leadership. Social Media.

millennials 40

millennials Leadership Case Study Review 40

Off Stage

JUNE 23, 2012

Now my point in bringing this shocking event to your attention is not to point fingers or undermine anyone’s position in the matter; however, I do feel this is a case study illustrating ample reason for AEs to review their management practices—no matter what the size or sophistication of the association they serve.

Review 40

Review Social Media Case Study Report 40

The Hourglass Blog

DECEMBER 8, 2010

In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. Leadership. Social Media.

Price 40

Price Cost millennials Social Media 40

SCD Group

AUGUST 12, 2012

In fact, I’ve heard it said that content is the currency of Social Media. Gold is often mined in “veins,” and a rich vein running through the Earth is often referred to as the Mother Lode. Social Media & Internet have replaced 2 of top 3 r. Like Gold, Content is Malleable. ► July. (23).

Content 40

Content Columbus Ohio eBook 40

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” Click to see larger version. This is called the hybrid model – although it has to be silo free for it work.

How To 28

How To Sample Social Media Case Study 28