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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. The benefits of developing thought leadership content ?.

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Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Before Promo Connect members interacted in dispersed social media groups that PPAI didn’t own or manage. And with community, it could provide a safe and secure platform than social media for peer-to-peer learning.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. MPI also opened the floor for attendees to share feedback to gauge if their solution was valuable to all attendees.

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Lessons in leadership from 2014

Aaron Wolowiec

Athitakis has written on nonprofits, the arts and leadership for a variety of publications. And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. Listening is an underrated leadership skill. 22 on Associations Now.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Thought leadership is a strategy that seems tailor-made for associations. Here’s one significant challenge.

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What I’m Reading

Spark Consulting

Social media trends for 2014 (aren’t some of these the same “trends” we’ve seen for the past 5 years?). Association Adviser shares two case studies that prove it works. Associations Now shares the top five leadership lessons from 2013. Associations Now shares some tech goals for 2014.