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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. Members should also reference their annual chapter membership directories for important contact information.

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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Thought leadership is a strategy that seems tailor-made for associations. Here’s one significant challenge.

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How to Make Analytics a Priority – Finally!

Association Analytics

Communicate to leadership and staff in their language. Use case studies & references – use 3rd party examples and case studies as examples of success. Complexity – how difficult or easy is it to implement and adopt compared to other priorities? Leverage the community. Take action!

How To 169
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Association Brain Food Weekly: 12.11.20

Reid All About it

I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. These realities have created an opportunity to revisit established norms, ethics and practices and necessitate a new look toward best practices of leadership behavior.

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Association Brain Food Weekly: 11.13.20

Reid All About it

The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. Mon 11/16 at 1 p.m. Host: PCMA.

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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. More info/register.

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