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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. It’s human nature—the ego at work. Email marketing.

Survey 150
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Let’s dive in to find out.

Price 172
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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? Will you send out the slide deck or performance survey to attendees?

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How Leaders Can Improve Retention 

Associations Now

Similarly, another survey by consulting firm esphr by WorkNest found that retention has become the top concern for HR leaders , with 36 percent citing it as their “key challenge for the new year.” Recruitment is close behind at 30 percent.) Some of that, of course, will depend on the economics unique to your association.

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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s

Survey 256
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Association Brain Food: 11.10.23

Reid All About it

. – ASAE Membership Mondays This month we’ll have an open-forum discussion with the group divided into break out rooms to discuss: Membership Retention / Renewal / Win-Back; Member Recruitment / Acquisition; Membership Success Metrics; and Membership Models / Pricing. More info/register. s DE&I committee. More info/register.

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Strategies for driving non-dues revenue for your association

Nimble AMS

Association professionals who responded to the study’s survey say they plan to turn to new forms of non-dues revenue more than other means to address any revenue losses from the past year. You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses.

Revenue 133