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A Futurist’s View: On The Amazon Of Certifications

Association Success

Associations are stronger together, how can they collaborate to create a place to develop, provide, and update certifications? What if that competitor also had a simple way to sell valuable certifications “in bulk” to your member’s employers? Their talent solutions revenue is growing rapidly (see graphs below). It’s that simple.

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How to Sunset an Educational Program

WBT Systems

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

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Learn the difference between Association Management and Membership Management Software

Membersuite

The lower price of MMS is due in part to its limited functionality. AMS handles committee management, email communication and marketing, certification management, eCommerce, financial management (invoices, payments, ledger entries), reporting , and more. Low-cost tools have a hidden price. Functionality. They can’t.

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AMCs Engaged!

YourMembership

Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides. Price sits high in the consideration criteria when selecting technology.

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Membership 101: Life Time Value

Spark Consulting

The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). Members contribute to the good of your association and the profession or industry you serve in all kinds of ways that have no price tag attached to them.

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Association Brain Food Weekly: 11.5.21

Reid All About it

Education pricing. Dominic Price, Atlassian ). Publications: How are Societies Approaching Innovation and Revenue Diversification? Hear from leaders in publications at three societies who are all thinking deeply about the challenges of not just revenue diversification, but innovating more widely. When is “free” okay?

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