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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.

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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Organizations that choose a CRM invest for the following functionalities: Lead management Contact management Reports and analytics Process automation Artificial intelligence What is association management software ( AMS ) ? Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events.

Software 137
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Association Brain Food Weekly: 1.7.22

Reid All About it

You won’t be surprised by this prediction from Forrester about emerging employee experience (EX) challenges : one-third of organizations will fail at “work anywhere” because leaders will allow hybrid work but still design meetings, roles, and opportunities around face-to-face interactions. Email marketing automation software.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Skip down to the list of free webinars if you prefer takeout. 5 Secrets of Email Marketing Geniuses.

San Jose 369
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Association Brain Food Weekly: 10.7.16

Reid All About it

Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. Here’s the list of this week’s webinars. If your company has a webinar scheduled in the next few weeks, please send me the link. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council.

Mooc 205
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). Email marketing. One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” How else can your e-learning programs support membership marketing?

Survey 150