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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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Why your association should understand the differences between AMS and CRM software

Nimble AMS

A ssociation management software (A MS ) and customer relationship management ( CRM ) software —i f your association is searching for new technology , you’ve likely seen and heard these technological terms. Customer relationship management (CRM) software is a data driven tool that streamlines your customer relationships.

Software 138
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Association Brain Food Weekly: 5.21.21

Reid All About it

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Jose 369
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register. Fri 1/7 at 4 p.m.

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Association Brain Food: 5.12.23

Reid All About it

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. More info/register.

Chicago 200
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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.

Survey 256
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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments? Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.