Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Online community.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Is it difficult to find members to serve on your membership committee?

LMS 369

LMS Certificate America Committee 369

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 15, 2023

Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events. Here’s a cure for boring conferences. Green Deal.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. Online community. Online communities are extremely popular with younger audiences. Nimble AMS explains how an online community can help you attract, engage and retain members. Governance.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Make time for microlearning. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MAY 12, 2023

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Member engagement. Inclusive marketing. What a surprise.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

APRIL 30, 2021

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. Next time, I’ll increase the heat. Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Maybe you received an engagement box from a virtual event you attended. Learn from one of the best.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

FEBRUARY 26, 2021

Despite my penchant for learning, I was shocked to discover I had a fixed mindset. MemberSuite says member expectations are different now in 2021, the bar is set higher. What do you think your members are experiencing? The seven biggest mistakes in membership recruitment. Tony Rossell, Marketing General, Inc. ).

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. New member onboarding. It means “jumping out of the system.”

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Virtual events.

millennials 307

millennials Montana Class Education 307

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

APRIL 2, 2021

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Two proven tips to increase your newsletter’s open and click rates. CAE books. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JULY 24, 2020

Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Online learning myths. Virtual event challenges.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

JULY 17, 2020

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Good question.

Montana 341

Montana Revenue Strategy Conference 341

Reid All About it

OCTOBER 9, 2020

If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back. Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Luring members/customers to your LMS.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

NOVEMBER 12, 2021

Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. They explain why some learning experts say it causes more harm than good. Marketing fundamentals. Rethink sponsorship.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

FEBRUARY 12, 2021

If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. Online education nimbleness. WBT Systems describes several other options for delivering online education. Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

FEBRUARY 19, 2021

Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. Learning gamification. WBT suggests motivating and engaging learners by applying the behavioral science principles of gaming, not gamification. Membership recruitment. Board strategy.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

APRIL 16, 2021

Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. You won’t be successful unless you understand the principles of effective adult learning. Virtual event engagement.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

SEPTEMBER 25, 2020

The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. More info/register (fee for non-MPI members). Diversity and inclusion in marcomm.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

JUNE 9, 2023

This challenge occupies my mind. This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish. This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish.

Revenue 205

Revenue Content Chicago Leadership 205

Membersuite

SEPTEMBER 10, 2022

Now, with increasing inflation, we’re still tweaking our routines and habits, especially our spending habits. You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different.

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

OCTOBER 1, 2021

Well, WBT Systems shares several excellent reasons, including ways to get more value (ahem, ROI) out of an LMS that may surprise you—it’s not just for online courses. ” Contrarian marketing common sense. My original Emeril recipe is no longer online, but I found this one , which is pretty much the same. Event Garde ).

LMS 195

LMS Conference Technology Content 195

Reid All About it

MARCH 26, 2021

The research revealed that associations with a more innovative mindset and culture were more successful at navigating the early challenges presented by the COVID-19 pandemic. They suggest strategies for resolving some of the challenges you probably have with your SMEs. Will Learning Ever Look the Same? No surprise there.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

APRIL 21, 2023

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? Membership marketing. I don’t think so and neither does WBT Systems. AI and associations.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

MAY 8, 2020

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events. and I can tell you, NDP Live was not a boring online event.

North Carolina 221

North Carolina Montana Conference Revenue 221

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc.

Revenue 195

Revenue Committee Strategy Technology 195