Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. I’m happy to feature it as long as it’s not too product-centric. Location: Chicago IL. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not product-centric. Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. I’ll be happy to feature it as long as it’s not product-centric. Hear how to qualify an attendee, engage in effective conversations, select motivated staffers, and find staff training resources and worksheets.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. I’ll be happy to feature it as long as it’s not too product-centric. The Next Marketing Department. Host: ASAE Marketing Council. Tue 7/18 at 12 p.m. –

Chicago 166

Chicago Minnesota DC Process 166

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. I’ll be happy to feature it as long as it’s not too product-centric.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

NOVEMBER 26, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. Annie Henderson, Marketing and Communications Manager, ASBO International. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. I’ll be happy to feature it as long as it’s not product-centric. More info/register.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

MAY 26, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

MemberClicks

OCTOBER 11, 2023

The number of Chicago nonprofits alone (51,940 to be exact), is inspiring to the level of diverse needs and success of not for profit organizations and associations in the state. AD organizes young Black people in Chicago by providing them with political education, leadership development, and revolutionary services.”

Illinois 52

Illinois How To Chicago Software 52

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JUNE 16, 2023

Don’t let your team get consumed by an obsession with productivity. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. I’m happy to feature it as long as it’s not too product-centric. Team dynamics. Is it a system, a process, a style, a tool, or software?

Project 195

Project Tools Revenue Metro 195

Reid All About it

DECEMBER 4, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Samuel Scott, The Promotion Fix Columnist, The Drum.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. I’ll be happy to feature it as long as it’s not too product centric. Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Time Management and Goal Setting for Optimal Productivity.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. I’ll be happy to feature it as long as it’s not too product-centric.

Utah 150

Utah Georgia Project Chicago 150

Reid All About it

JULY 7, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Are you seeing disconnects between the marcom team’s activities and how registrations, product purchases, or course enrollments are showing up? CDT – Chapter Roundtable in Chicago. Location: Chicago IL. Association Chat). Duration: 1 hour. Host: ASAE.

Washington 150

Washington DC Chicago LMS 150

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Studies say work isn’t rewarding for most people, not as productive as it used to be, bad for your health, and unequally distributed.

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. I’ll be happy to feature it as long as it’s not product-centric. Location: Chicago IL. Location: Chicago IL.

Chicago 34

Chicago DC Analysis Content 34

Reid All About it

OCTOBER 27, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services. Digital Marketing: Research.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

FEBRUARY 23, 2018

One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them. The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice.

DC 79

DC Washington LMS Social Media 79

YourMembership

MAY 15, 2012

Add-On Products. Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. May 15th, 2012 | Posted in Member Engagement + Retention. an award-winning communications firm based in Chicago, Illinois. Member Engagement + Retention.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Reid All About it

SEPTEMBER 6, 2019

I’ll be happy to feature it as long as it’s not product-centric. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

MARCH 20, 2020

As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. I’ll be happy to feature it as long as it’s not product-centric. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Colleen Leary, Senior Marketing Events Manager at Alert Logic.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data. Presenter: Brooke Gracey, Marketing Manager, Cvent.

Chicago 37

Chicago Innovation Washington Charlotte 37

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. I’ll be happy to feature it as long as it’s not product-centric.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

JULY 20, 2018

WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. I’ll be happy to feature it as long as it’s not product-centric. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. I’m happy to feature it as long as it’s not too product-centric. AMS implementation. No plan, no progress. More info/register.

Certificate 39

Certificate Innovation Education Process 39

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SEPTEMBER 7, 2018

A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. 1 CMP credit.

DC 30

DC Washington Chicago Tools 30

Reid All About it

JULY 5, 2019

I’ll be happy to feature it as long as it’s not product-centric. Hosts: Billhighway and Mariner Management & Marketing. Presenters: Carrie Hane, author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. Patrick Dorsey, EVP, Marketing, Impexium. CAE credits. Location: Washington DC.

North Carolina 34

North Carolina Chicago Washington Handbook 34

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. Do you want your event to be a hit?

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

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MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. I’m happy to feature it as long as it’s not too product-centric. We need a new roadmap to engage members now and in the future. More info/register. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

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OCTOBER 26, 2018

I’ll be happy to feature it as long as it’s not product-centric. How Your Organization Can Use AI to Increase Member Engagement Right Now. Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. 1 CAE credit.

DC 34

DC Washington Chicago LMS 34

Reid All About it

APRIL 20, 2018

I’ll be happy to feature it as long as it’s not product-centric. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. 1 CAE credit. 1 CAE credit. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Association Adviser

APRIL 10, 2017

I ultimately ended up getting management jobs in fine dining and catering before becoming involved in the Taste of Chicago (TOC), which at the time was the second-largest outdoor food festival in the world, second only to Munich’s Oktoberfest. So engagement, whatever that means to your organization, is key. We began in small ways.

Education 62

Education Certificate Course Cost 62

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APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30