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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. Host: ASAE Tue 7/11 at 12 p.m. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Location: Chicago IL.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear how to qualify an attendee, engage in effective conversations, select motivated staffers, and find staff training resources and worksheets. CST – The Pros and Cons of Having Corporate Partners (Chicago, IL).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. member, participant, etc.)

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Tue 7/18 at 12 p.m. –

Chicago 166

Chicago Minnesota DC Process 166

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. – Knowledge Transfer and Succession Planning Strategies for Your Event Tech Don’t wait until people start resigning to implement a knowledge transfer strategy. But storytelling is hard to get right.

Project 195

Project Tools Revenue Metro 195

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). CAE credits. CAE credits. More info/register.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Check out this post about creating a chat strategy for your organization.

Utah 150

Utah Georgia Project Chicago 150

Reid All About it

FEBRUARY 23, 2018

One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them. The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice.

DC 79

DC Washington LMS Social Media 79

Reid All About it

OCTOBER 27, 2017

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. 1 CAE credit.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Too woo-woo for you?

Chicago 34

Chicago DC Analysis Content 34

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. CST – Chapter Roundtable in Chicago IL. and how to get the right statistics to prevent national and chapter level members from leaving.

Chicago 93

Chicago Nashville DC eBook 93

YourMembership

MAY 15, 2012

Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Member Engagement + Retention.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Associations Now

MAY 27, 2016

While education is key, there are certain research points that members may value more than others, according to Tony Rossell , senior vice president of Marketing General Incorporated. Photo Op of the Day.

Chicago 56

Chicago Social Media Cost Member Engagement 56

Associations Now

AUGUST 19, 2018

At a time when opinions of networks like Facebook and Twitter are wavering and Snapchat is losing momentum, leading associations in other marketing directions , Pinterest might prove a fairly stable Plan B. Here’s a checklist on how to attract and keep members engaged online, from YourMembership. Thank Us Later.

Chicago 40

Chicago Conference Member Engagement Report 40

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy? Location: Chicago IL.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Location: Chicago IL.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Unpacked: What is holding you back from career success and strategies to move forward? AMS implementation. Fri 2/24 at 12 p.m.

Certificate 39

Certificate Innovation Education Process 39

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AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data. Presenter: Brooke Gracey, Marketing Manager, Cvent.

Chicago 37

Chicago Innovation Washington Charlotte 37

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

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JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. Association Content Strategies for a Changing World Research Report. Patrick Dorsey, EVP, Marketing, Impexium.

North Carolina 34

North Carolina Chicago Washington Handbook 34

Reid All About it

OCTOBER 26, 2018

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. How to Leverage Resilience Strategies and Performance Science the Army Way. The same strategies that U.S. 1 CAE credit.

DC 34

DC Washington Chicago LMS 34

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. Tue 9/4 at 2:30 p.m. Wed 9/5 at 1 p.m.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. 1 CAE credit. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

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JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. 1 CAE credit. Host: Impexium.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

SEPTEMBER 7, 2018

A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Still not sure how inbound marketing could work for your association? Here’s another explanation of how to use inbound marketing for member recruitment. 1 CMP credit.

DC 30

DC Washington Chicago Tools 30

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

Puerto Rico 30

Puerto Rico Chicago Tools Washington 30

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Everyday Meeting Disasters: Creative Work Arounds—and Smart Planning Strategies to Save Your Event. Presenter: Kate Patay, CMPE, Chief Strategy Officer at Patay Consulting. Articulate ).

North Carolina 34

North Carolina DC Washington New York 34

Association Adviser

APRIL 10, 2017

I ultimately ended up getting management jobs in fine dining and catering before becoming involved in the Taste of Chicago (TOC), which at the time was the second-largest outdoor food festival in the world, second only to Munich’s Oktoberfest. So engagement, whatever that means to your organization, is key. We began in small ways.

Education 62

Education Certificate Course Cost 62