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Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Wednesday night, I returned from ASAE’s Great Ideas conference and hiking in the beautiful mountains of Colorado. Use your social media powers for good! Happy Friday!

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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

A few lesson-laden gaffes in today’s Social Media Roundup: Flip the flop. And what about Epicurious’ decision to use the Boston Marathon bombings to promote its content, and an Obamacare advertising campaign by two Colorado nonprofits that featured keg stands, Ryan Gosling, and birth control pills? ht @ evvnt ).

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Working Across Generations to Encourage Innovation

Associations Now

Learn More About It Gwen Fortune-Blakely and Alexis Redmond will be discussing how organizations can work across generations to overcome challenges at ASAE’s Great Ideas Conference, which is taking place March 17-19 in Colorado Springs. For example, ASHA’s social media manager offered a session on how to create an Instagram story.

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Association Brain Food Weekly: 5.5.17

Reid All About it

I’ll be envious when I see the tweets but I rather hike (and see Tom Petty) in Colorado. Hear unique perspectives from a researcher, technology partner and an association on the role of innovation in associations today. AENC Technology Roundtable (Raleigh NC). digitalNow starts Tuesday—follow along on the hashtag, #diginow.

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Best of the Week: 6 Stories for Association Executives from SCDdaily

SCD Group

Pew Study: News consumption up via mobile, social media. According to the latest Pew Research Center survey covering the changing news landscape, the proliferation of mobile devices and social networks is accelerating the shift to online news consumption. Here are six stories and articles selected for association executives.

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6 Reports for Association Executives: From SCD Group

SCD Group

Pew Study: News consumption up via mobile, social media By Dan Farber via c|net The Internet is continuing to erode TV, radio, and newspapers as the source of news for Americans. Partner Collaboration: Bringing products to market faster through social collaboration. Competitors' current and future strategic positions.

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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth Kanter

These additions, created by our partners at Third Plateau Social Impact Strategies , complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis. Today, we are excited to share them. for five hours.

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