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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. For us, that tends to be Anaheim, Orlando, San Antonio, Nashville, and Boston.

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2 Top Errors in Web Content

YourMembership

Add-On Products. Columbus Chamber may seem like enough of an identifier but there are twenty-two cities/towns named “Columbus” throughout the United States and who knows how many others have Columbus in their names (Columbus Township…Columbus Junction… Columbus Heights?).

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Daily Buzz: Your Meeting Venue Is Renovating. Now What?

Associations Now

Also: leveraging online communities as a marketing tool. Meetings Today spoke with John Page , general manager for SMG for the Greater Columbus Convention Center (GCCC)—which underwent a major renovation last year and where the ASAE Annual Meeting & Exposition will be held in 2019—about his advice for meeting planners.

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Association Brain Food Weekly: 8.9.19

Reid All About it

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list: But first, for your listening pleasure… the Greater Columbus Convention Center put together an #ASAE19 inspired playlist on Spotify. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Location: Columbus OH.

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Association Brain Food Weekly: 8.2.19

Reid All About it

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. Wow, so good.

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Reads of the Week: September 7, 2012

Reid All About it

My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld. Tagged: Facebook , Productivity , Professional Development. – sincere | open | collaborative | interested | authentic | likeable. I have GOT to put that conference in my 2013 budget. Cheer up, it’s Friday!

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How One Association Changed Its Look from the Inside Out

Associations Now

The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services for its members in the last year. And it’s also making strides, through its technology committee, to help member restaurants better understand how to market themselves digitally. Here’s how they did it.

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