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Association Brain Food Weekly: 8.9.19

Reid All About it

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list: But first, for your listening pleasure… the Greater Columbus Convention Center put together an #ASAE19 inspired playlist on Spotify. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Location: Columbus OH.

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If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts. If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. News and World Report.

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Association Brain Food Weekly: 8.2.19

Reid All About it

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Here are the educational events scheduled for next week—plus social events going on at ASAE Annual in Columbus. Wow, so good.

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2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record

AssociationChat

Reports suggest the closed-captioning wasn’t always working properly and could have a lag time of several minutes. At any rate, I think more could have been done with some creative marketing for suppliers working with ASAE and hoping to augment their investment. Experience Columbus. Atlanta CVB. Choose Chicago. Community Brands.

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. homes last year, according to the Direct Marketing Association, and 89.6 million More than 12.5

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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

A free copy of your latest industry report (or some other valuable content piece). Check out this membership level chart from the Columbus Chamber of Commerce. What’s something valuable that would entice people to rejoin? Here are a few offers you may want to consider: A discount on membership. A discount on event registration.

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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. Exhibitors report that they enjoy the smaller settings where they reach a new local audience at less cost with a smaller staff footprint.