WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Virtual

APRIL 30, 2015

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.

millennials 100

millennials Committee Technology Leadership 100

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. – The Virtual Community Expo.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. Camille White-Stern, Communications Manager, Splash.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 12, 2018

Hear about goals, strategies, and tools to use to create member journeys for new members, longtime members who are unengaged, encouraging a member to serve on a committee, new primary contact at a member organization, and getting your members to look at your products and services in a new way. Hosts: Community Brands. 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.

Team 49

Team Recruiting Recruitment America 49

Associations Now

MAY 12, 2015

If there’s any organization that knows something about globalization, it’s the International Olympic Committee (IOC). It’s absolutely possible, Caryn Stein, Network for Good’s vice president of communications and content, writes on the Nonprofit Marketing Blog. Donors can be turned into fundraisers.

United States 40

United States millennials Committee Recruiting 40

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. A series of micro-networking events at ASAE Annual hosted by the ASAE Young Professionals Committee. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Spots are “selling” out so register soon.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City California New York Video 60

Reid All About it

MARCH 3, 2023

I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. Self-mastery.

Revenue 39

Revenue Tools Education Member Experience 39

Association Subculture

SEPTEMBER 24, 2009

About a thousand similar statements are regularly promulgated to describe Gen Y/Millennials. Why are we developing policy to combat employees downloading and utilizing new communication tools on the job - [yes on the job, of COURSE on the job - how else can they learn how to translate personal skill into direct business application] ?

Education 100

Education United States Leadership Association Management 100

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., If the volunteer was part of the host committee at your annual conference, a special badge is appropriate. Do you have any suggestions for how to convert millennials into volunteer leaders? So how do you make the transition?

millennials 150

millennials Committee Project Recruiting 150

Aaron Wolowiec

SEPTEMBER 10, 2013

And later that month, committee members flock to your building to discuss the assignments for the year. And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization.

Michigan 100

Michigan Committee millennials Social Media 100

Reid All About it

NOVEMBER 11, 2016

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. Host: ASAE Small Staff Association Committee. More info/register. 1 CAE credit.

Handbook 237

Handbook Washington eBook DC 237

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. The days of having membership committees cold call members are over. AMC’s Brooks would like to see less overall communication from associations and more meaningful content. .

Technology 60

Technology How To Video Social Media 60