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Association Brain Food: 12.22.23

Reid All About it

FĂ­onta provides a recap of a recent UST webinar in which their co-founder Dr. Lisa Rau described ways associations can leverage AI, risks of using AI and guidelines for implementing AI responsibly. AI for associations. AMS selection checklist. Wed 1/3 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Analysis 291
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Association Brain Food Weekly: 4.23.21

Reid All About it

Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association. Come and listen to members (both volunteer leaders and those not on committees, boards, etc.) Event Revenue and Sponsorship ROI. Tue 4/27 at 1 p.m. 1 CAE credit.

Revenue 370
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Association Brain Food Weekly: 10.15.21

Reid All About it

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195
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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms.

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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195
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Association Brain Food Weekly: 12.4.20

Reid All About it

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. How to Rock Your Next Virtual Trade Show: Raise the Roof with Revenue. Virtual conference design.

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Association Brain Food Weekly: 10.16.20

Reid All About it

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Loren Edelstein, Vice President and Content Director, Northstar Meetings Group. More info/register.

Indiana 221