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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Audience segmentation is the key. Broader Engagement.

Texas 214
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Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Florida Society of Association Executives ). Driving Revenue when the Engine Stalls. Content Forum Weekly Community Chat. Host: Content Forum.

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Association Brain Food Weekly: 7.11.16

Reid All About it

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. – How to Design Future-Friendly Content. Host: Gather Content. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register.

DC 150
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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. T he Transportation Intermediaries Association reports a 32 percent increase in revenue. Those are great goals.

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8 Best Learning Management Software Options

MemberClicks

You can manage online content, track educational credits, issue certificates and more, all from one comprehensive interface. All your member data, reporting, communications and payment info lives in one single place. The Florida Society of Association Executives launched their Classroom LMS program in December of 2021.

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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. You should be able to create custom content packages, assign content to multiple lessons, and upload resources quickly. What is learning management software?