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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. Broader Engagement. Now TMA has a new audience segment to address.

Texas 214
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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Communicate with your donors. . Will less revenue in 2020 impact your plans for 2021? Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. As we all navigate this global pandemic together, when communicating with donors remember. Achieve is a.

Florida 52
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Association Brain Food Weekly: 2.5.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Non-Dues-A-Palooza Digital Backstage Pass.

San Diego 370
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Florida Society of Association Executives ). Driving Revenue when the Engine Stalls. 20 great questions to ask right now instead of “How are you doing?”

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Association Brain Food Weekly: 7.11.16

Reid All About it

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. HighRoad’s new Analyst Brief series brings research from the for-profit world to the association world.

DC 150
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Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. ASAE 2014 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. T he Transportation Intermediaries Association reports a 32 percent increase in revenue. Those are great goals.