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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Communicate with your donors. . Will less revenue in 2020 impact your plans for 2021? Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. As we all navigate this global pandemic together, when communicating with donors remember. Achieve is a.

Florida 52
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Association Brain Food Weekly: 2.5.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Host: PCMA.

San Diego 370
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Florida Society of Association Executives ). Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Driving Revenue when the Engine Stalls.

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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. For many organizations, digital marketing is a new undertaking.

DC 150
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Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. ASAE 2014 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.