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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Communicate with your donors. . Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. As we all navigate this global pandemic together, when communicating with donors remember. Erica holds a BSBA in Marketing from the University of Central Florida.

Florida 52
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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

In big, diverse states like California, Texas, and and Florida, the local politics can be very different from state politics, and CVBs are looking to communicate and explain that to meeting planners.”

Report 59
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Recruit, train, retain: Attracting young professionals to community management

Ungrated

According to the Foundation for Community Association Research ’s 2021 report, Attracting Talent to the Community Association Management Industry , more than 26% of the nation’s housing stock is part of a community association. In states like Florida and California, that figure is upwards of 50%.

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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Then, determine how often you’ll check in with one another.