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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. I'm not bragging.

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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Communicate with your donors. . Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. As we all navigate this global pandemic together, when communicating with donors remember. To which my answer is a resounding YES! However, it is your job to: .

Florida 52
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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Then, determine how often you’ll check in with one another. Send a thank-you letter after the event to show your appreciation for their support.

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Meet The Speaker: Donor Engagement with Eman Osagie

Achieve

Eman Osagie: Keep your donors invested in your mission through communication (email, phone calls, personal letters) and show them the impact of their giving. Sarah holds a BBA in Marketing from Florida Atlantic University and has represented over 35 brands on Social Media in her career thus far.

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. Erin Sevitz, IFMA.

Houston 76
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We Asked, You Answered: Amping Up Your Event’s “Wow” Factor

Associations Now

Florida Dental Association. Marketing Communications Manager, Regulatory Affairs Professionals Society . We branded them with engagement wording to have attendees take pictures of them and share with their community via social media and our online forum. Crissy Tallman, CAE, CMP. Elizabeth Moris.

Florida 97