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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Membership tiers. Newsletters. But do you? Demystifying API.

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Association Brain Food Weekly: 7.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Virtual event tips.

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Daily Buzz: What Freelancers Mean for Your Association

Associations Now

If that perfect market analyst lives in Anchorage, and your office is in Dallas—no worries,” Ordonez says. Just remember to adjust communication styles and culture to ensure that freelancers feel like a part of the larger group. Among the many benefits of hiring freelance workers is location—or lack thereof. “If

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The Power of Video for Associations

Association Navigator

I’m a presenter at ASAE’s Annual Meeting in Dallas, August 11-14. I have two co-presenters for our Sunday afternoon session, Video as an Educational and Communications Tool, Jeff Ghannam (Crystal Communications) and David Welch (M2 Inspired). So I asked our Communications Director Mat Gulick to produce something.

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The Art of Newsjacking

Higher Logic

Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. I don’t write about stock market highs or GE relocating to Boston. Apple’s Tim Cook shows how to communicate in a crisis.

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Ebola: How the Meetings Industry Is Responding

Associations Now

and the healthcare he received in Dallas. On the ground in Dallas. The need to be prepared and responsive is critical for associations holding meetings where Ebola patients were and still are being treated—including Dallas, the city where the first case was diagnosed. Librio, CTA, in a statement to Associations Now.