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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary.

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Study: The Press Release Is Not Dead

Associations Now

Despite the glut of information available to almost anyone, many journalists still rely on the press release and PR professionals for story leads. One communications pro shares some tips on crafting an effective release and the art of media pitching. breaking news (77 percent). supporting facts (70 percent).

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You’ve Got to Read This: August 23, 2011

Reid All About it

However, many people on Twitter don’t know how to use it, don’t give a hoot about their followers or suffer from a combination of the two. I don’t usually like “rules” posts that mandate how we should and shouldn’t tweet, but I agree with Shankman’s list, except for #6, Foursquare check-ins. I love Twitter. Give it a try.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Here are several ways to leverage content in a way that will boost your SEO results: SEO Strategy Tip #1: Internal Linking The World Wide Web loves “webs,” which is what you get when you start linking to other internal assets on your website. SEO Strategy Tip #2: Original Photos, Graphics Stock photos have been hurting your SEO results.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

Amerlux’s 7-pin option, used in conjunction with its Avista pedestrian light engine, can transform any lamp post into a wireless communication device that can connect to larger municipal networks. For example, tips are a great place to start. The post Video Marketing Strategy: How To Bring Your Brand To Life appeared first on CMA.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Online communities enable you to: Learn more about your customers’ needs. Create better channels of communication that humanize your brand. How does each one of these drive more revenue?

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How to Keep Your Event Speakers Happy

Expo Logic

How to Find Your Next Event Speaker. Communicate Clearly and Often. Maintaining an open line of communication through each step of the planning process is the most effective way to manage conference speakers. Communicating clearly and frequently keeps the event running smoothly and your event speakers happy.

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