Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. State of the association industry. But do you? No plan, no progress.

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Associations Now

DECEMBER 18, 2023

Learn how one association uses reciprocal agreements to build meaningful relationships with partners to advance its mission and industry worldwide. The Society for Industrial and Applied Mathematics (SIAM), which has agreements with two national organizations and 16 international societies, is no stranger to reciprocal memberships.

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Associations Now

NOVEMBER 7, 2023

But regardless of the platform, she recommends knowing where your members (and people friendly to your association’s industry) are, and recruit social media ambassadors to promote their campaign. As you ramp up your campaign, don’t forget the other ways you communicate with members and make your Giving Tuesday ask a part of it. “If

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Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Josh Spector ).

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

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Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., associations, chambers, clubs) is 23.09%. That is not always the case.

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Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Notify them of important dates, such as your annual conference or the upcoming release of industry research.

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Association Adviser

MAY 29, 2018

Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Successful member communication programs will earn your association more NDR.

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Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council. Join us to experience seven in-depth demos from industry partners that are standing by ready to help.

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Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

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Nimble AMS

MAY 13, 2021

Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost So how can you recruit, reach, and retain members to achieve these strategic goals? Download now.

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MemberClicks

OCTOBER 18, 2022

There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members. Event planning: Put on your recruitment hat. And you need to plan all with recruitment top of mind. 2 types of member-building events.

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Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Network with others in your community through award and recognition programs. Julie Frey, APR, CPRC.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.),

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GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. Our 8-point guide, The Power of Young Professionals , tackles the challenge of engaging, recruiting, and retaining 20-somethings. The good news is your plan is already in motion! Everyone texts.

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Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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MemberClicks

OCTOBER 24, 2023

You may be wondering about the benefits of trade associations and the role they can play in your industry. Trade associations serve as a bridge between businesses within an industry, encouraging collaboration and mutual support. These resources empower you to stay competitive, adapt to industry changes, and thrive in your market.

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. You’ve got a LOT of competition from a variety of industry sources.

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EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. Are they relevant to your mission or industry? Are your benefits unique?

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Association Success

NOVEMBER 25, 2020

Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Ideally, you want to balance content on evergreen issues in your industry with emerging ones. That includes affiliate organizations or industry partners. Recycling content isn’t lazy, it’s smart.

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.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” My first bit of advice is, don’t treat recruiting these experts casually. They will be representing your organization. There are multiple smaller interest groups in each area.

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry.

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Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Learn how the psychology of emotional wellness and success can inform the experiences you design for your communities, staff, leaders and industries. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Association Briefings

OCTOBER 22, 2020

Who knew that something so trivial would revolutionize the way we communicate. And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. workers prefer email for communication purposes. Perhaps you have different industry divisions you serve. And guess what?

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Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. CB Insights reports on 20 industries that 5G will transform. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. More info/register.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Newsletter.

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MemberClicks

OCTOBER 19, 2022

We always promote clear and direct communication with members. You can do this a few ways: Member surveys Member interviews Asking for input on your member application form Posting a poll in your member community Reading member forum posts and following what they talk about. So, it’s understandable that you want to make them happy.

Newsletter 52

Newsletter Survey Tips Social Media 52

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. Your call to action at the end of the piece can be your pitch for your readers to take actions such as signing up for your newsletter.

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Content How To Newsletter Leadership 52

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . It can also serve as the central hub for members to interact, share content and manage industry resources. . Real-time data on industry hiring trends . Have Relevant, Frequent & Personalized Communications . Open jobs, clear role descriptions .

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Revenue Tips Social Media Communications 83

Optimist Consulting

MAY 31, 2016

Online: Via your organisation’s website and online member-only community groups you set up. Face to face: At stakeholder meetings, member events, or industry networking events. Every time you communicate with your members is an opportunity to convey the member experience. Who do you want to communicate to?

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Marketing Newsletter Social Media Recruiting 100

MemberClicks

FEBRUARY 15, 2023

It takes a lot less effort to retain the members you have than to constantly be in recruitment mode. As an added benefit, when your members feel appreciated, it creates a culture where they’re more likely to recommend your association to others, making your recruitment efforts a little easier. Host a member appreciation event.

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MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience.

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Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. But now, that group is retiring and associations are charged with filling the void with a mix of younger industry professionals - many with new ideas that will shape the association landscape for years to come.

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Marketing millennials Email Marketing Social Media 52

Association Adviser

JULY 11, 2017

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. But your association is only as strong as your membership recruitment and retention efforts.

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Reid All About it

JULY 24, 2020

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Meetings and events are going to look very different when the industry returns to face-to-face in light of COVID-19. The Future of the Event Industry. Wed 7/29 at 2 p.m. Bridging the Gap from Strategy to Execution. Wed 7/29 at 2 p.m.

Montana 259

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Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Expand an industry base. Mirror a change in the industry. Stay relevant.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68