Reid All About it

JANUARY 28, 2022

2022 STR Industry Trends. 25 Ways to Take Your Newsletter to the Next Level. Hear about a variety of strategic opportunities to utilize AI, strategic creativity and data for a newsletter with high engagement, performance and relevancy for your members. 1 CAE credit. More info/register. Host: Association Analytics. 1 CMP credit.

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MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. Fortunately, young members do realize the importance of participating in industry organizations. Fortunately, young members do realize the importance of participating in industry organizations. Reevaluate your young members’ journey.

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Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members. Julie Frey, APR, CPRC. Expand your network.

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Associations Now

NOVEMBER 7, 2023

But regardless of the platform, she recommends knowing where your members (and people friendly to your association’s industry) are, and recruit social media ambassadors to promote their campaign. If you have a committee meeting, put it on their agenda, or on the slide decks of your webinars, in your newsletters.”

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Tips Social Media Committee Newsletter 119

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. State of the association industry. But do you? 1 CMP credit. 1 CAE credit.

Chicago 200

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GrowthZone

JANUARY 23, 2020

It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. Leadership roles, industry awards, and committee volunteerism are all examples of experiences that help build professional credibility. LEADERSHIP SKILLS.

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Membersuite

JANUARY 24, 2023

Ask industry suppliers to sponsor scholarships for Gen Z too. Design events where Gen Z can meet with industry professionals 5, 10, or 15 years ahead and learn how they found their first jobs or built their careers. Host AMAs (Ask Me Anything sessions) where industry leaders give younger members inspiration and direction. #2:

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Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Josh Spector ).

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MemberClicks

OCTOBER 18, 2022

There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members. Event planning: Put on your recruitment hat. And you need to plan all with recruitment top of mind. 2 types of member-building events.

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Freestone

FEBRUARY 29, 2024

By making learning flexible, you can also reach non-members, boosting recruitment and driving non-dues revenue. Certification programs Many organizations offer certification and licensing programs within their association as an added benefit to members, offering a level of prestige within an industry.

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Nimble AMS

MAY 13, 2021

Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost So how can you recruit, reach, and retain members to achieve these strategic goals? Watch now.

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Industry trends job-seekers must know. Job skills most wanted by top industry employers. They’ve built content partnerships with recruiters and PR agencies.

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Aptify

FEBRUARY 28, 2022

Companies will often pay to expose their brand to your members through industry research. For many trade associations and labor unions, publications and online resources are considered the go-to source for information related to their industry. Research sponsorship – Offer sponsorship of any research you’re conducting.

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Revenue How To Recruiting Recruitment 72

EventMobi: Association Events

JUNE 26, 2023

Event registration and attendance Direct web traffic New member registrations Referrals Member engagement survey satisfaction scores If your association is relatively new, investigate what solid member engagement metrics typically look like in your industry. You can even include “is there something you’d like to share with the community?”

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EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. Are they relevant to your mission or industry? Are your benefits unique?

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MemberClicks

OCTOBER 24, 2023

You may be wondering about the benefits of trade associations and the role they can play in your industry. Trade associations serve as a bridge between businesses within an industry, encouraging collaboration and mutual support. These resources empower you to stay competitive, adapt to industry changes, and thrive in your market.

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Association Success

NOVEMBER 25, 2020

Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Ideally, you want to balance content on evergreen issues in your industry with emerging ones. That includes affiliate organizations or industry partners. Recycling content isn’t lazy, it’s smart.

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

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GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. Our 8-point guide, The Power of Young Professionals , tackles the challenge of engaging, recruiting, and retaining 20-somethings. The good news is your plan is already in motion!

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Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Notify them of important dates, such as your annual conference or the upcoming release of industry research. Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. You have new members.

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Reid All About it

JANUARY 21, 2022

Guest: Mark Cooper, CEO, IACC, Chair, Events Industry Council. Join us to experience seven in-depth demos from industry partners that are standing by ready to help. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. New episodes are posted around 1 p.m.

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.orgSource

AUGUST 28, 2023

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” My first bit of advice is, don’t treat recruiting these experts casually. You might even begin your search by following related hashtags on social platforms or industry forums.

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. You’ve got a LOT of competition from a variety of industry sources. More info/register.

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Higher Logic

MAY 8, 2019

A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., Keep this in mind when trying to reach your busy members.

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Higher Logic

JANUARY 3, 2020

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. When You Hold a Customer or Industry Event. Did you know?

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Recruit team members who have previous experience running successful events. Why does member retention matter?

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Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. Your call to action at the end of the piece can be your pitch for your readers to take actions such as signing up for your newsletter.

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Lauren Patrick, eLearning Industry ). Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry.

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Higher Logic

AUGUST 15, 2017

You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Want to do even better?

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Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. You can peruse the full collection at your leisure by scrolling through the archives. Personalization made simple.

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Membership Marketing

MARCH 12, 2013

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free organizational or industry e-newsletter. A free whitepaper with a compelling title and useful information.

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Achieve

SEPTEMBER 15, 2023

Let’s say your association has been around for decades, and its legacy is well-established in your industry. Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Book or article clubs. Track engagement in your CRM.

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Associations Now

MARCH 6, 2020

Recruiting more volunteers means offering something for everyone—and that includes micro-volunteering opportunities for those who can’t make a larger commitment. Include an example or two in each newsletter. The challenge is: How do you get members to dip their toes into volunteering?”. Then spread the word.

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Newsletter Social Media Committee Recruiting 94

MemberClicks

FEBRUARY 15, 2023

It takes a lot less effort to retain the members you have than to constantly be in recruitment mode. As an added benefit, when your members feel appreciated, it creates a culture where they’re more likely to recommend your association to others, making your recruitment efforts a little easier. Host a member appreciation event.

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MemberClicks

OCTOBER 19, 2022

Well, it could be: Industry trends Law and regulation updates Best practices for their jobs How-To information Personal growth tips. The specific details of these really depend on what your association is and what industry you work within. You can share info with them via your: Website Newsletter Online community Social media channels.

Newsletter 52

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Association Briefings

OCTOBER 22, 2020

Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Perhaps you have different industry divisions you serve. Industry Interests – Are there sub-sections of your association that your members belong to (i.e. Register here).

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Reid All About it

JUNE 25, 2021

Would you like to subscribe to this newsletter? ” In honor of PRIDE month 2021, this day will promote self-affirmation, dignity, equality, and increased visibility of diversity in the meetings and events industry. You have a solid base for recruiting and training chapter volunteers that has worked well in the past.

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