Four Community Newsletters You Need to Subscribe To

Higher Logic

Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content. Although some might think them old-school, email newsletters are having a renaissance.

Generate Revenue from Email Newsletters

Informz

As a representative of industries and vertical markets, your email newsletter is a connection point to facilitate the exchange of important information for your community. The immediate way to gain revenue is to sell digital sponsorships within your newsletter.

Thursday Buzz: Make Your Newsletters More Relevant

Associations Now

The audience is king when it comes to your newsletters. “It may sound obvious, but having a thorough understanding of what your members/readers want helps enormously when creating content for your newsletter.” What do you consider most important about newsletter strategy?

Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common. The post Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps appeared first on Associations Now

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. By and large, the WAV group articles are about important industry stuff—trends, technology, economy. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. 26, 2009 - RE: Is Your Newsletter a 98-lb Weakling?

Getting the Most from Industry Contributors

Association Adviser

Include a plug at the end of your weekly newsletter from time to time that reminds members that they can write for you. The post Getting the Most from Industry Contributors by Heather Carnes first appeared on AssociationAdviser.com.

Is your association stuck in the industrial age?

SCD Group

Part of the problem is that associations are stuck in an “ Industrial Age of thinking ,” where they are more concerned with selling the products and programs they produce than they are with meeting member needs.

Kurt Nagle: Fostering Global Collaboration

Association Adviser

From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports Magazine

March Update: An Update on our Update

Wild Apricot

We've also got a free webinar coming up and some helpful resources from industry experts. march newsletterFind out how our latest release went and want changes we've reverted.

2 genius ways to up your member engagement game.

YourMembership Blog

Can you count all the channels, blogs, newsletters, etc. YourMembership News Member Engagement Industry TrendsRaise your hand if you feel like your member engagement tactics aren’t working well with your association members. Don’t worry, you’re not alone. We’re living in a time when people are inundated with messages and content from a variety of channels 24/7. you’re subscribed to? The post 2 genius ways to up your member engagement game. appeared first on YourMembership.

The Paperless Association

Association Management

At least that’s the case for many technology industry associations. As for newsletters and surveys, they are usually all electronic too. Technology Association association management Board of Directors communications finance Membership operations technology industry

The Power of Personalization

SocialFish

Today we are going to concentrate on creating a strong and effective personalized e-newsletter. Before jumping into your e-newsletter, think about the purpose and what you’d like to achieve. The top of your e-newsletter is the most important section.

Calling all online community software vendors

SocialFish

A vendor spotlight week which gives your company dedicated airtime in Online Community Results communications, including blog post swap, a joint webinar, and a dedicated e-newsletter about your week to shine. Implementation Industry Insider

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

It gives you all the tools you need to create a solid email or newsletter campaign, while providing data on how those campaigns are faring. Cool Social Tools Featured Implementation Industry InsiderYou have invested in that content. Your awesome team was involved.

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How to fix the highest barriers to engagement

SocialFish

Send all members a monthly community best-of newsletter. Post snippets of your community’s content on your social media outposts, in your email newsletter, in your magazine, on the home page of your website, etc. Implementation Open Community Industry Insider

Create the Right Goals for Your Website

SocialFish

Let’s say that better engagement for you includes more email newsletter subscribers. A supporting website goal could be, “Increase email newsletter subscriptions by 15% by December 31.” Content Strategy Debunking the Hype Featured Implementation Industry Insider

8 Tips for Social Video Storytelling

SocialFish

Plus you now have quotes for easy use in social shares, blogs and newsletters. Featured Implementation Industry InsiderAmy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story.

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Starting an Association Online Community? Five Tips for Building a Strong Foundation

SocialFish

Yes, your association represents an industry or a profession, but while that bond does already exist, you may see better success building a community around a smaller segment of the membership with a bond stronger than mere shared membership or professional affiliation.

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Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

In emails and digital newsletters. Featured Implementation Industry Insider PotluckIf you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude.

5 Ways To Do Blogger Outreach Better

SocialFish

Instead, thank the bloggers for the post, send them product from your brand, send out a monthly newsletter to keep bloggers in the loop and provide them with exclusive information and content concerning your brand. Content Strategy Featured Industry Insider

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Seen Elsewhere: Resources for Trend Scanning, Gaming, Productivity

Idea Architects

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. It is one thing to remain current with association issues as well as news from the industry or profession your association represents.

7 MUST READ STORIES THIS WEEK

SocialFish

To survive and thrive, associations and unions must do more than collect dues and distribute newsletters. Identify a fundamental problem in your industry and then focus, focus, focus on solving that problem.

Would You Join Your Association? - Moery Company

Moery Company

But, did I believe in what they were actually doing on behalf of their members and the industry? IStock_Credit:anyaberkut. One of the fundamental aspects of selling for, advocating on behalf, or representing a group – is to be 100% supportive of their mission.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. By Scott D. Oser and Aaron Wolowiec.

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. These questions can only be answered by considering the type of association or professional industry involved. GrowGlobally.org.

Why Does Membership Have to Be So Complicated?

Moery Company

We strive to run industry associations that can be effective; and, one of the ways we can be more successful is by serving more members, right? We know associations want to grow – but all too often I see big barriers to that growth.

The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Off Stage. 26, 2009 - The Internal Blog: A Management Tool.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Good marketing delivers relevant content.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

Results-driven Event Marketing for the Discerning Attendee

Association Adviser

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e., By Scott D.

How Hard Times Affect a CEO's Career and - Plexus Consulting Group

Plexus Consulting

Published in a recent S+B newsletter, the authors write that “the economic conditions at the beginning of a manager’s career…have lasting effects on the career path and the ultimate outcome as a CEO” Starting a career in a recession “also affects a CEO’s approach to management”, the researchers say. skip to main | skip to sidebar.

How Hard Times Affect a CEO's Career and - Plexus Consulting Group

Plexus Consulting

Published in a recent S+B newsletter, the authors write that “the economic conditions at the beginning of a manager’s career…have lasting effects on the career path and the ultimate outcome as a CEO” Starting a career in a recession “also affects a CEO’s approach to management”, the researchers say. skip to main | skip to sidebar.

Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

Marketers that send one newsletter have an average open rate of 33.4 Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week,” writes GetResponse Senior Account Manager Przemys?aw

Getting Good WOM

Spark Consulting

Check out Andy Sernovitz’s blog or sign up for his GasPedal e-newsletter (at the blog). A lot of the examples he uses are corporate/consumer, so may not suit the association industry directly, but they’re always inspiring.

Plexus Consulting Group?: Have You Considered An Executive.

Plexus Consulting

An article in the Summer 2011 Plexus newsletter Horizon, edited by Douglas Kleine, CAE, and titled “If Coaches Are Good for Executive Directors (and Basketball Teams), Why Not for Board Chairs?”, The Plexus team of multilingual, multitalented professionals align themselves primarily among lines of industry specialization, including Globalization, Education, Workforce Development, Healthcare, and Financial Services. skip to main | skip to sidebar.

How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

Creating newsletters. Tweetdeck is my own not-so-secret productivity tool that tracks important events happening in my industry. Cyfe helps me monitor and archive more context from industry. Content Strategy Industry Insider

Best of the Web: November 2013

Association Adviser

Visit Us at These Important Industry Events. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web CalSAE Facebook industry events LinkedIn New England SAE social media Tiwtter TNSAE Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership. Developing a Successful Student Membership Strategy.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Your SMEs are the ones with the pulse on the industry to know what’s changing or trending. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Perhaps a curated newsletter written under your own name—rather than your association’s—could do the trick.

A look back at 2015

Aaron Wolowiec

As responsible contributors to our industry, we participate in professional development while also planning it. In addition, Event Garde published a newsletter each month, with an average open rate of 600. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.