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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. I n a moment of crisis, innovation accelerates. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. .

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Realtors Expand Reach of Accelerator Program

Associations Now

Last week, NAR announced that its strategic investment arm, Second Century Ventures, will expand its REach accelerator program , already in use to push tech innovation in residential real estate, to the commercial sector. Last August, the association held its first iOi (innovation, opportunity, and investment) Summit in San Francisco.

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Tire Group Rolls Out New Name, Communications Strategy

Associations Now

So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. USTMA also wants to communicate the industry’s contribution to the U.S.

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Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.

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Thursday Buzz: Let Technology Bring Ease

Associations Now

Don’t let technology complicate your relationship with members and event attendees. Recent research by the National Restaurant Association indicates that diners want restaurant operators to harness the power of technology to improve the dining-out experience, not complicate it. It’s best to keep things simple. Links for Your Day.

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Protech Adds Chief Revenue Officer to Accelerate Growth and Boost Industry Partnerships

Protech

Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. John Bjorn, CRO, Protech, said, “I am excited to be part of Protech, a company that for more than 35 years has defined success and innovation in the association management industry.

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National Cable & Telecommunications Association Gets a Makeover

Associations Now

“The new brand better reflects the kinds of specific services that our companies deliver to consumers and just gives us new energy in how we represent the industry,” said Brian Dietz, NCTA vice president of communications and digital strategy. We are probably, now, the country’s most sophisticated full-service communications provider.”.