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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.

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Lessons Learned Living the Virtual Experiment

.orgSource

Despite the novelty, we were interviewing some of the most forward-thinking leaders in our community. More than a few of those executives were managing virtual teams. One bit of wisdom is that like most skills, managing a remote team is both easier and more complicated than we could have imagined. What are the lessons learned?

Wisconsin 100
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Intention, transparency, good communication, and relevance are needed to maintain or restore trust. Is technology tying your audience in knots? Perhaps it’s content that’s missing the mark.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Host: Wisconsin Society of Association Executives. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. 1 CAE credit.

Nashville 370
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Association Brain Food Weekly: 3.5.21

Reid All About it

Achurch Consulting explains why it’s important to provide virtual watercooler moments to your remote team and suggests all kinds of ways to do it. How do you provide space for community and connection virtually that is reverent, but also exudes the palpable energy that the conference is known for? DEI initiatives. More info/register.

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Association Brain Food: 7.15.22

Reid All About it

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

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You’re Never Too Young to Conquer New Challenges

Association Adviser

Almost 10 years ago, it was the last day of exams at my alma mater, the University of Wisconsin – La Crosse, and I had a job interview 2.5 I’m the newest account executive on the team – and the youngest. Christina McCoy, CAE: My story starts when I fell into associations right after college. hours away in Madison. AA: Really?