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Member Engagement Strategies: A Guide for Associations

Fonteva

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Members may want email from you, but only on topics that are relevant to them.

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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Real people and real stories equal real engagement with someone others can relate to. About The Author.

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Planning a Virtual Day of Service for Your Organization

Blue Sky eLearn

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. They will guide your audiences down new paths of discovery and build bridges to member engagement. And, don’t rely on information that’s several years old.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Suddenly, I see references to it in different places. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Learn how to define your COVID-19 safety protocol, communicate safety measures to attendees, and evaluate event venues in a post-pandemic era.

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Unlocking the Secrets of Member Retention: Your Essential Guide

MemberClicks

You strive to keep your members engaged and involved in your organization because you know that member retention is key to your success. It’s more cost-effective for you to retain an existing member than to recruit a new one. Are you receiving negative feedback from your members?